Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership!

Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.

1. Warm & Nostalgic Storyteller

2. Playful Best Friend

3. Adventure-Loving Guide

4. Calm & Minimalist

5. Elevated Fine-Art Editor

6. Heart-Centered Empath

7. Educational Mentor

8. Eco-Conscious Naturalist

• Common marketing barriers include general overwhelm, time management issues, and visual content creation
• Brand voice can be different from your in-person voice while still being authentic
• Eight different brand voice examples include: warm storyteller, playful best friend, adventure guide, calm minimalist, elevated fine art, heart-centered empath, educational mentor, and eco-conscious naturalist
• A strong brand voice helps potential clients build trust with you more quickly
• Photography can be a vessel of joy even in challenging times
• Marketing should focus on showcasing what you love rather than chasing algorithms

The Summer Goal Planning Workshop is available in the membership for just $35/month - sign up now to lock in this rate as it may increase soon.

The Family Photographer Marketing Membership is open!

We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively.

• Offering early access or booking incentives for spring when clients book fall sessions
• Creating a seasonal client flow with year-round documentation packages
• Collaborating with local seasonal businesses like flower farms and boutiques
• Consistently talking about spring in your marketing throughout the year
• Using visual countdown boards to create awareness and scarcity
• Emphasizing spring's benefits: less crowded locations and more creative freedom
• Leveraging existing relationships through preschools or local organizations
• Implementing referral programs specifically designed for spring bookings

The family photographer marketing community is now open at $35/month, featuring Monday morning planning sessions, focus groups, marketing feedback, and strategy discussions to help photographers implement these ideas and grow their businesses.

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Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall.

• The reality is that spring sessions don't naturally attract client interest the way fall family sessions do
• Photographers who succeed with spring have spent years building that seasonal association with their client base
• Many successful spring photographers focus on motherhood sessions which creates separation from traditional family photography
• Weather complications can make spring sessions logistically challenging with multiple reschedules
• Consider alternative approaches like setting aside fall income to cover spring or offering special spring booking incentives during busy fall months
• Download the free "Past Season Reflection" PDF to honestly evaluate your seasonal performance
• Being strategic may mean accepting that not every season needs to be equally busy

Join my new membership opening on the 21st for just $35/month where we'll focus on remembering the magic of photography while building effective business strategies together.

Past Season Reflection PDF

Learn about the Membership

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