Host Justin Forman sits down with Sean Dunn, CEO and founder of GroundWire, for a conversation that reframes how entrepreneurs think about ministry, marketing, and mission. Sean has spent decades as an evangelist, speaker, and author — but in 2017, he made a radical pivot: going 100% digital to reach the generation that has stopped walking through church doors. The result? Over 2 million people raised their hand to receive Christ in 2025 alone, at a cost of just $2.30 per commitment.

This episode is equal parts spiritual conviction and entrepreneurial strategy. Sean unpacks how GroundWire uses data-driven iteration, targeted digital interruption, and multi-URL messaging campaigns to meet young people in their brokenness — wherever they scroll.

• Why 76% of Gen Z and millennials have no connection to the local church — and what to do about it
• The genius of "interruption" marketing for the Gospel: meeting people where they already are
• How GroundWire went from $6.51 to $2.30 per profession of faith through data and iteration
• Why "our innovation becomes our rut" — and how to keep pivoting before you plateau
• The motivation vs. access framework for disciple-making in a digitally addicted generation
• How businesses can "champion a day" and watch souls come to Christ in real time
• The collaborative giving opportunity at solving.org

"Some people relate better to whenlifehurts.com than jesuscares.com. So we just started to iterate on that." — Sean Dunn

"In business as well as in ministry, a lot of times our innovation becomes our rut." — Sean Dunn

"The hunger is real, the messaging is right, and God's on the move. And those three things add up to some phenomenal results." — Sean Dunn

About Sean Dunn: Sean is the CEO and founder of GroundWire, a digital evangelism ministry. Called to ministry at 14, Sean spent years as a traveling speaker and author before pivoting fully to digital ministry in 2017. GroundWire operates a network of Gospel-centered websites — JesusCares.com, WhenLifeHurts.com, IFeelBroken.com, DoIMatter.com, and more — using targeted digital ads to interrupt and engage Gen Z and millennials at their point of need.

Host Justin Forman sits down with Randy Alcorn—author of 65 books including the bestselling Treasure Principle and Heaven—for a conversation that will upend some of the most common misconceptions entrepreneurs carry about rewards, happiness, holiness, and what work looks like in eternity. Recorded with the kind of candor that only comes from two people who genuinely love ideas, this episode digs into why so many Christians—especially driven, ambitious entrepreneurs—have quietly believed things about heaven and reward that simply aren't in the Bible.

Randy unpacks the Protestant Reformation's unintended legacy, the Greek roots of "blessed" and "happy," and why Jim Elliot's most famous quote is actually about gain. He also shares the surprising rhythm behind decades of prolific writing—and what it means to partner with God to set something in motion that lasts.

• Why the happiness vs. holiness debate gets both wrong—and how God actually calls us to both
• How the Protestant Reformation created an overcorrection against rewards that still shapes evangelical thinking today
• What entrepreneurs get wrong about heaven—and why a "bucket list" mentality actually reveals a low view of eternity
• Work before the Fall: Why the new earth will have real labor, real joy, and real collaboration
• The through line across 65 books: Eternal perspective as the framework for stewarding time, money, and calling

"He is no fool who gives what he cannot keep to gain what he cannot lose." — Jim Elliot (quoted by Randy Alcorn)

"God has not simply called us to holiness. God has called us also to happiness, and there is no conflict whatsoever between them." — Randy Alcorn

"We affirm a belief in the resurrection but it's as if we're not wrapping our minds around what it means." — Randy Alcorn

Manufacturing Hope Inside a Maximum Security Prison

What happens when a faith-driven entrepreneur moves his manufacturing business inside prison walls? Pete Ochs did exactly that — and what started as a labor solution became one of the most remarkable stories of business as mission in the modern faith-and-work movement.

Main Topics:

• How Pete moved his manufacturing company into a maximum security prison in Hutchinson, Kansas — and what happened next
• The "triple bottom line" framework of economic, social, and spiritual capital that guides all of Pete's business decisions
• The transformational power of a job: why employment is one of the most powerful upstream solutions to recidivism, hopelessness, and broken communities
• The "how much is enough?" question — and how Pete and a group of peers built a 25-year commitment around capping lifestyle and stewarding the delta
• Why generosity is a subset of stewardship — and how inmates at Sea King out-give their civilian counterparts three to one

Guest Quotes:

"When you give a man a job and have high expectations for him, and then love him like you love yourself, really befriend him, and then talk about a purpose in life — powerful things happen. It is amazing." — Pete Ochs

"I thought the purpose of business was to make money and give it away… God really reoriented me to what true stewardship is. I really think generosity is a subset of stewardship." — Pete Ochs

"It's an unbelievable thing to see a man that has no hope come to hope. I think business is really about people. I think we should be in business to really transform society." — Pete Ochs

Description:

Pete Ochs didn't set out to change the prison system. In 2005, he needed entry-level labor for his rapidly growing manufacturing company in Hutchinson, Kansas. A work release program gave him ten inmates. He wanted twenty more. Instead, he got an offer: move part of his business inside a maximum security prison. Thirty days later, he did.

What followed was a 20-year journey that would reshape Pete's understanding of business, stewardship, generosity, and the gospel. Today, Sea King — the business Pete operates inside Hutchinson Correctional Facility — has seen men come to Christ, complete three-year seminary programs, raise $15,000 for a fellow inmate's mother whose house burned down, and walk out of prison as business owners. Two former gang leaders who once tried to kill each other now stand before 60 to 80 men daily, mentoring new inmates in the church Pete built inside the prison walls.

In this conversation with Justin Forman, Pete unpacks the "triple bottom line" of economic, social, and spiritual capital — and why leading with a job, not a sermon, is often the most powerful thing a faith-driven entrepreneur can do. He also shares the defining question that changed his life: How much is enough? — and what it looks like for entrepreneurs to cap their lifestyle, steward the delta, and finish well.

About the Guest: Pete Ochs is a businessman, entrepreneur, and advocate for prison ministry and business as mission. He is the founder of Capital III and operates manufacturing businesses — including Sea King and Capital Electric — inside the Hutchinson Correctional Facility in Kansas. Pete has spent more than 20 years championing the idea that business is one of the most powerful tools for human transformation and Kingdom impact.