Episodios

  • Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing

    Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing
    May 21 2024
    FairPlay with Arun Kumar takes you behind the scenes of the data and technology revolution reshaping marketing. In this thought-provoking episode, Arun joins visionary Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and author of the bestseller "Quantum Marketing." Together, they embark on an exploration of the promises, perils, and potential of data in today's marketing landscape. With candor and insight, Raja challenges the industry's conventional wisdom, shedding light on the need for a new "open marketing" paradigm built on transparency, accountability, and putting the consumer first. As they delve into the intricate interplay between data, AI, and brand building, Raja offers a clarion call for marketers to embrace technologies like blockchain and Gen AI not just as tools, but as forces for sustainable competitive advantage. He shares inspiring examples from Mastercard's transformation, making a powerful case for why marketers must evolve into multi-dimensional leaders who harmonize analytics with creativity. Whether you're a CMO grappling with eroding CEO confidence, a regulator striving for responsible data governance, or simply someone passionate about ethical innovation, this boundary-pushing conversation will expand your perspectives. Join Arun and Raja as they cast a bold vision for reclaiming marketing's strategic influence and fostering trusted, value-driven relationships between brands and consumers in our data-deluged world.
    Más Menos
    43 m
  • The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)

    The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)
    Apr 29 2024
    In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies. Mitch shares unvarnished impressions from speaking with numerous CMOs, offering insights into effectively navigating these challenges. Moreover, the discussion explores blockchain's disruptive potential, as Mitch Duckler, author of "The Future-Ready Brand," reveals why CMOs are bullish on this technology to revolutionize data management, increase transparency, and rebuild consumer trust. He'll provide a glimpse into how innovative brands are already leveraging blockchain to drive innovation and forge stronger audience connections, making this a candid, thought-provoking exploration of marketing's future obstacles and opportunities from one of the industry's most respected voices.
    Más Menos
    18 m
  • The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)

    The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)
    Apr 22 2024
    In an era of unprecedented disruption, brands must adapt and evolve to stay relevant. On this episode of FairPlay, Arun is joined by pioneering brand architect, author, and TEDx speaker Mitch Duckler. With over three decades of experience revolutionizing customer engagement for iconic brands like ExxonMobil, Caterpillar, and Hyatt at marketing titans like Unilever and Coca-Cola, Mitch unveils visionary strategies from the world's most influential brands. His latest book, "The Future-Ready Brand," provides a roadmap for navigating the disruptions reshaping the brand world. Mitch delves into leveraging data and technology ethically to build genuine consumer connections, discusses the promises of marketing versus reality, the role of regulation, and how to create a sustainable, purpose-driven brand that resonates with today's conscious consumers. Join this illuminating conversation as Mitch shares invaluable insights into future-proofing your organization in an AI-driven world.
    Más Menos
    29 m
  • Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)

    Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)
    Mar 11 2024
    In the second half of their conversation, Doug Zarkin, the esteemed Chief Brand Officer of Good Feet Holdings, takes the spotlight once again. Doug dives deep into the impact of utilizing Customer Relationship Management (CRMs) for forging authentic connections with customers. His expert perspective sheds light on the strategic nuances of leveraging CRMs effectively in the fast-paced realm of marketing. Furthermore, Doug generously shares his proven approach to aligning target audience definitions with actionable media plans, drawing on his extensive experience as a marketing maverick. This segment offers listeners an insider's view into Doug's playbook, providing practical insights that can reshape your marketing strategies and enhance your ability to connect meaningfully with your audience. Don't miss this opportunity to gain firsthand wisdom from Doug Zarkin as he continues to unravel the keys to successful brand-building.
    Más Menos
    21 m
  • Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part One)

    Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part One)
    Mar 4 2024
    Join Arun in another exciting episode of FairPlay as he welcomes Doug Zarkin, an award-winning CMO and the author of "Moving Your Brand Out of the Friend Zone." Doug's illustrious career, from co-founding Grey Advertising's pioneering Youth, Entertainment, and Lifestyle Marketing Firm to his award-winning roles at Avon, Victoria's Secret PINK, and Pearle Vision, showcases his marketing prowess. As the Chief Brand Officer of Good Feet Holdings, Doug applies his Midas touch to elevate premium wellness brands. Arun and Doug delve into the secrets behind Doug's success, unraveling the nuances of modern brand-building. Don't miss this exclusive conversation that unveils the insights, challenges, and strategies that define Doug Zarkin's extraordinary journey in the marketing world.
    Más Menos
    21 m
  • How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part Two)

    How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part Two)
    Feb 12 2024
    In the second part of this episode, Arun and Michelle dive deeper into the topics of women in tech and the future of marketing agencies. They discuss the challenges and opportunities that women face in the tech industry and how they can overcome them with mentorship, networking, and leadership. They also explore the changing landscape of marketing agencies and how they can adapt to the evolving needs and expectations of their clients. Arun and Michelle debate whether CMOs and marketers are facing existential threats or not and what they are seeing on the ground. They share their perspectives on how to create value, deliver results, and stay relevant in the dynamic world of marketing. Join them for an insightful and inspiring conversation on FairPlay with Arun Kumar.

    About Michelle McGuire Christian: Michelle is a Principal within Deloitte Consulting LLP and serves as the Chief Commercial Officer of ConvergeCONSUMER which is the Deloitte product business that leverages AI and ML to drive new growth from lead to loyalty. Responsible for the go to market strategy, deployment of assets in the marketplace and the overall growth of the US business. Deloitte assets and IP include the use of advanced data management, AI, ML and decision automation including proprietary IP of the Converge platform. Michelle sits in Deloitte Consulting’s Technology & Innovation group that is evolving the future of the professional services industry.In market, Michelle helps brand elevate the human experience of their customers through the use of data, AI and ML to optimize the spend and efficacy of advertising, marketing and commerce. Michelle has successfully launched brands like PlayStation Direct, managed marketing analytics for Disney Plus and driven effective social engagement for the Grammy’s.Transforming marketing into a data focused model that leverages the science of data and the artistry of creative to impact the market. Additionally, Michelle focuses on the impact of diversity, equity and inclusion on the brands she serves through thought leadership, team/project make up and transforming how Deloitte Digital looks at Unconscious Bias in advertising and marketing.Michelle has a Master’s Degree from the Georgia Institute of Technology (Georgia Tech) and a Bachelor’s degree from the University of Georgia.Michelle lives in Calabasas, CA with her husband, three children and dogs and enjoys hiking and gardening.
    Más Menos
    21 m
  • How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part One)

    How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part One)
    Feb 5 2024
    In this episode of FairPlay, Arun talks to Michelle McGuire Christian, a Principal at Deloitte Consulting and Chief Commercial Officer of ConvergeCONSUMER. Michelle is a consumer data analytics and artificial intelligence expert who helps brands grow by connecting with consumers through AI and machine learning. She shares how she leads the go-to-market strategy and business growth for ConvergeCONSUMER, a platform that leverages Deloitte’s data management, decision automation, and proprietary AI capabilities to enhance the customer experience. Listen to Michelle’s insights on how analytics and AI can transform the consumer journey and enable brands to optimize their marketing, supply chain, and consumer relationships. Don’t miss this fascinating conversation on the power of technology, data, and human-centered design with Arun and Michelle.


    About Michelle McGuire Christian: Michelle is a Principal within Deloitte Consulting LLP and serves as the Chief Commercial Officer of ConvergeCONSUMER which is the Deloitte product business that leverages AI and ML to drive new growth from lead to loyalty. Responsible for the go to market strategy, deployment of assets in the marketplace and the overall growth of the US business. Deloitte assets and IP include the use of advanced data management, AI, ML and decision automation including proprietary IP of the Converge platform. Michelle sits in Deloitte Consulting’s Technology & Innovation group that is evolving the future of the professional services industry.In market, Michelle helps brand elevate the human experience of their customers through the use of data, AI and ML to optimize the spend and efficacy of advertising, marketing and commerce. Michelle has successfully launched brands like PlayStation Direct, managed marketing analytics for Disney Plus and driven effective social engagement for the Grammy’s.Transforming marketing into a data focused model that leverages the science of data and the artistry of creative to impact the market. Additionally, Michelle focuses on the impact of diversity, equity and inclusion on the brands she serves through thought leadership, team/project make up and transforming how Deloitte Digital looks at Unconscious Bias in advertising and marketing.Michelle has a Master’s Degree from the Georgia Institute of Technology (Georgia Tech) and a Bachelor’s degree from the University of Georgia.Michelle lives in Calabasas, CA with her husband, three children and dogs and enjoys hiking and gardening.
    Más Menos
    29 m
  • Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part Two)

    Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part Two)
    Jan 15 2024
    In part two of their discussion, Dr. Lee Schlenker dives into the nuanced dynamics of data in marketing. Offering profound insights, Lee addresses the pivotal question of how much data is truly sufficient for effective decision-making in the marketing realm. Drawing from his wealth of experience, he guides listeners through the delicate balance required to optimize data-driven strategies without succumbing to information overload. Additionally, Dr. Schlenker shares his perspectives on the ever-evolving landscape of regulations and legislation, providing a keen analysis of their impact on data marketing practices. As Arun and Lee navigate this intricate terrain, they shed light on the ethical considerations and strategic approaches that businesses must embrace to succeed in the face of evolving privacy laws.
    Más Menos
    17 m