Failing Forward: Do's and Don'ts of Launching a Construction Service Division

In this episode of Women at WIRC, Mary Peters, founder of Sasquatch Contracting in Boise, Idaho, shares how failing twice helped her build a successful new service division, Yeti Services. It's a candid look at missteps, lessons learned, and, ultimately, how those failures ultimately shaped a healthier, more consistent business model.

This episode is a great roadmap for others looking to looking to diversify, find new sources of revenue, and address underserved needs in their community.