Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith

In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook.

Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty.

You’ll learn:
✅ What Meta’s AI-powered recommendation engine means for reach
✅ How to get in front of non-followers with the right content
✅ The difference between professional mode and business pages
✅ Why Facebook ads still outperform other platforms
✅ How to prepare your content and messaging for 2025

Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta.

SHOW CHAPTERS
01:00 Why Facebook Is Still Relevant in 2025
03:00 Facebook vs TikTok – Are the Lines Blurring?
06:00 Age Demographics and Platform Use
07:00 How Facebook's Algorithm Has Changed
09:00 Business Pages vs Professional Mode Profiles
12:00 Meta’s £65 Billion AI Investment
14:00 AI Tools for Organic, Video, and Ads
17:00 Advantage+ and Smart Retargeting
18:00 Content Quality and Message Alignment
20:00 The New Rules of Reach and Organic vs Paid
23:00 Concerns Around AI Bots and Future of the Platform
26:00 Where Meta Is Heading Next

Connect with Mari:
Facebook
Instagram

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
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