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Stacy Covitz discusses the importance of understanding Facebook Ads metrics and how to effectively track campaign performance.

She emphasizes the need to align metrics with campaign objectives and provides insights on making informed decisions based on data analysis.

Additionally, she introduces a custom tool designed to help businesses assess their readiness for advertising.

Grab my free resource to set up your Facebook ad account!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz addresses the challenges and opportunities that new advertisers typically encounter, Stacy equips listeners with the knowledge needed to avoid common pitfalls and make informed decisions about their ad strategies.

Stacy emphasizes the importance of warming up your Facebook ad account before you are fully ready to launch significant campaigns. She explains that early engagement with low-cost ads can prevent unforeseen issues, such as account flags or processing delays, when you are ready to scale.

Utilizing Facebook's pixel to gather valuable data is crucial in this initial phase.

Stacy guides listeners through maintaining consistency in their ad creative and testing audience engagement early on to optimize future results.

Key Takeaways:

• Warm Up Your Account: Start with low-cost ads to build credibility and gather data, crucial for avoiding issues like account flags.
• Understand Account Limits: New accounts have spending caps which might affect your campaign strategy.
• Consistent Messaging: Ensure your ad content aligns with your business to avoid misleading potential customers.
• Engage and Test Early: Regularly test different messages and audience demographics to see what resonates best.
• Patience is Key: Ad success is a long-term endeavor; keep learning and adapting your strategy for sustainable growth.

Notable Quotes:

• "Facebook Meta… doesn't trust strangers. And that makes sense, right?"
• "If you wait until you are ready… there's a good chance you're going to be surprised, .."
• "Get your pixel seasoned. Spend $2 a day."
• "Engagement matters… the more you do that, the better your ads are going to perform."
• "It's a marathon, not a sprint."

Resources:

• For more insights from Stacy Covitz, consider exploring additional episodes of the "Facebook Ads Quick Tips" podcast.
• Check out previous episodes for a deeper understanding of Facebook pixel utilization and ad account management.

Engage further by listening to the full episode, and don't miss upcoming episodes for more invaluable tips from Stacy as you navigate the ever-evolving landscape of Facebook advertising.

Stay tuned and follow the show for more expert advice brought to you weekly!

Grab my free resource to set up your Facebook ad account!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Episode Summary:

In this episode of "Tips," Stacy Covitz dives into the frequent challenges posed by ever-evolving Facebook Ads Manager features. Addressing both newcomers and seasoned ad professionals, Stacy candidly shares her frustrations and insights on adapting to recent changes in the platform's functionality. With a keen focus on three specific updates, she provides practical strategies and solutions to streamline ad creation processes.

Key Takeaways:

• The elimination of the quick duplicate feature in Ads Manager significantly increases the time required to create ad campaigns.
• Automatic inclusion of site links in ads poses a repetitive task, disrupting the ad creation process.
• The default setting for AI enhancements in ad creatives can mislead new users and limit control over ad campaigns.
• Understanding the intricacies of each new feature is crucial to maintaining control and achieving better ad performance results.

Notable Quotes:

• "Maybe Meta doesn't want us to have control anymore."
• "The AI enhancements that seem to be intentionally trying to trick us."

Resources:

• Meta Ads Video Screen Recordings: Coming Soon!
• Stacy mentions providing screen recordings to illustrate the discussed changes in Facebook Ads Manager.

Stay tuned for more insightful discussions in future episodes and be sure to dive into the full episode for detailed tips and strategies to navigate Facebook Ads Manager effectively.

Grab my free resource to set up your Facebook ad account!