Facebook Ads Creative Strategy to Scale Beyond $100K/month Ad Spend

Struggling to break past six figures with your Meta (Facebook) ads? In this episode of The Growth Marketing Stories podcast, Aazar sits down with Ovidia, founder of the eight-figure brand Perfect Jean, to reveal actionable strategies for scaling paid media, creative operations, and unlocking consistent ad winners.

💡 What You'll Learn:

The exact strategies Ovidia used to turn Perfect Jean into an eight-figure DTC powerhouse

How to avoid the creative stagnation that stalls growth in Meta ads

The truth about creative volume vs. creative quality in paid social

Why product quality and retention are the secret weapons for profitable scaling

The game-changing importance of tight creative testing, charismatic creators, and data-driven feedback loops

Real-life examples of media buying—like campaign consolidation and CBO/ASC tactics—that led to 3-5x ad spend growth

How to refine messaging, hooks, and storytelling to engage niche audiences (including plus size/big & tall customers)

Managing agencies vs. in-house production: what really works for sustainable scaling

Optimizing for second purchase and combating rising CPMs and CAC on Meta in 2025

👖 Whether you're an ecommerce founder, DTC marketer, or growth lead, this episode will equip you with practical insights for supercharging paid social results using modern creative strategies and disciplined growth frameworks.

🔍 Keywords: scaling meta ads, Facebook ads scale, creative testing, DTC growth marketing, ad strategy 2024, ecommerce scaling, perfect jean story, creative operations, retention marketing, paid social success, winning creative, plus size ecommerce, agency vs in-house, performance creative

Timestamps:

[00:00:00] Intro & Ovidia’s Background Who is Ovidia? Career recap and journey.

[00:02:44] Early Ad Creative Lessons Learning the impact of strong creative assets

[00:03:42] Launching Perfect Gene Launching with focus on unit economics, profitability.

[00:04:11] Creative Operations & Brand Voice Why attention-grabbing creative was crucial.

[00:04:42] Early Growth & Product Differentiation Great product’s impact on initial success.

[00:07:00] Hitting Scaling Roadblocks Problems with team, agencies, stale creative.

[00:08:57] Fixing Creative & Agency Feedback Changing processes, candid feedback, sharpening creative.

[00:11:55] Developing a Creative Vision Why creative diversity and quality matter.

[00:12:53] Messaging, Audiences, and Ad Angles Leaning into Plus sizes and strong messaging.

[00:14:46] Retention & Customer Loyalty Product quality driving repeat purchases.

[00:16:24] Media Buying Strategy Changes Campaign consolidation and testing with ASC.

[00:18:06] Creative Quality vs. Quantity Focus on narrative, scripting, compelling creators.

[00:20:11] Creator Selection & Agency Collaboration Choosing the right creators, balancing relationships.

[00:22:15] Creative Volume & Testing Philosophy How creative volume fits into the strategy.

[00:23:24] Coping with Rising Costs on Meta Optimizing for second purchase, channel diversification.

[00:25:08] Conclusion & Final Thoughts Operating with control and impact in marketing.

Connect with Marco and me here:

https://www.linkedin.com/in/aazarshad/

https://x.com/Aazarshad

https://x.com/recklessventure

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The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

#marketing #growthmarketing #ads #advertising #creativity #psychology #entrepreneur