FTF Fridays 48: Research Research Research

When people think of pre-call research, they automatically think of looking online or in a database tool to gather insights on their buyers before they reach out. Normally, this is 100% correct but this week's guest, Asthon Lobo, has a unique way of preparing for that crucial first call with your buyer and was nice enough to share with Jeff and all of you exactly how he does it. Enjoy and happy hunting!

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