The story behind the rebrand from "Pivot with Anusha Kannan" to "From Zero" - and why this one actually makes sense. I'll share the real reason I had to change the name (spoiler: it involves a lot of confusing emails), what From Zero is really about, and why I'm excited to document this entire journey with you. Plus, what's coming next as I build everything from zero and move back to India :)

Topics covered:

1. The email that made me realize I needed a rebrand
2. Why "From Zero" captures what I'm actually doing
3. What to expect from the podcast and newsletter going forward
4. Building in public: the real, unfiltered version
5. Why authenticity beats perfection every time >

Perfect for anyone tired of highlight reel content and ready for the honest truth about building something meaningful from nothing.

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Instagram

- @fromzerowithanushakannan: https://www.instagram.com/fromzerowithanushakannan/

- @anusharameshkannan: https://www.instagram.com/anusharameshkannann/

Websites

from zero: anushakanann.com/fromzerowithanushakannan

let's work on your marketing strategy: anushakannan.com/services

Newsletter: anushakannan.com/newsletter

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

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tags: from zero podcast, building from scratch, startup journey, resilience podcast, entrepreneurship, business mindset, personal development, emotional intelligence, startup lessons, building in public, founder journey, business strategy, marketing insights, career development, self development podcast, zero to one, startup life, entrepreneur mindset, business building, resilience training, founder stories, entrepreneurship journey, startup tips, business podcast

In this episode, I'm getting real about why I choose to share my work, failures, and half-baked ideas before they're "ready."

I dive into my journey from engineering newbie to podcast host, why I started The Marketing Woman Podcast with zero credibility, and how it evolved into @The 360° Marketing Show. I talk about the brutal days when posts get 12 likes, the imposter syndrome that never really goes away, and why "ready" is just a lie we tell ourselves.

But I also share the unexpected opportunities, meaningful messages, and genuine connections that came from building transparently. Because here's the thing- most people only show you the highlight reel, but the real magic happens in the messy middle.

If you've been sitting on an idea, waiting to feel qualified, or wondering if anyone would care about your journey, this one's for you. Sometimes the best thing you can share isn't your expertise, it's your confusion, your questions, and your process of figuring it out.

The destination isn't the point. The journey is the point. And when you build in public, you get to take people along for the ride.

💌 GET MY NEWSLETTER: anushakannan.com/newsletter

👩‍💻 SOCIALS

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Instagram: https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@anusharameshkannan

🌐 WEBSITE

https://www.anushakannan.com/

🎙️ The 360° Marketing Show : ⁨@The360DegreeMarketingShow⁩

If you're the one everyone turns to… this one's for you.

In this video, I open up about what it really costs to be the ever-reliable friend. From constantly showing up for others to realizing it became a performance rooted in approval, I share the identity shift no one claps for, & why learning to preserve your energy is the real growth. If you've ever felt like you're carrying everyone but yourself, this might hit home.

✨ Let me know in the comments, have you gone through this pivot too?

💌 GET MY NEWSLETTER: anushakannan.com/newsletter

👩‍💻 SOCIALS

X: https://twitter.com/anusharkannan

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Instagram: https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@anusharameshkannan

🌐 WEBSITE

https://www.anushakannan.com/

🎙️ The 360° Marketing Show : ⁨@The360DegreeMarketingShow⁩