FOUNDER'S FLASHBACK: Aliett Buttelman, Co-Founder of Fazit Beauty

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In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry.

She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversation culminates in the impactful moment when Taylor Swift wore their glitter freckles, showcasing the power of celebrity endorsements in the beauty market.

Aliett highlights the sacrifices and hard work that led to the brands recognition. She shares insights on leveraging viral moments, the importance of humanizing the brand, and the different retail strategies employed with Urban Outfitters and CVS. Aliett also outlines future growth plans, including retail expansion and product innovation, while providing valuable advice for aspiring founders on navigating the retail landscape.

Fazit Beauty Instagram: https://www.instagram.com/fazitbeauty/?hl=en

Fazit Beauty Website: https://fazitbeauty.com/

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