FORD Questions Done Wrong (And How to Fix It)

What happens when you implement a “strategy” meant to build relationships… but it starts feeling mechanical, scripted — or worse, manipulative?

In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but critical difference between asking great questions and “Fording” people.

This conversation started with a phone call that felt off.

All the right questions were asked — but none of it felt genuine.

Inside the episode, we talk about:

1. Why scripted curiosity can quietly backfire
2. The difference between commonality and forced connection
3. How to anchor conversations in what’s real and present
4. When professional calls are powerful (and when they’re awkward)
5. Why real estate is always there — you don’t have to chase it
6. And how genuine care unlocks referrals you simply can’t manufacture

You can ask the right questions in the wrong way.

And people can feel the difference.

If you’re building a relationship-based business, this episode will challenge how you show up on your next client call — and help you make sure your systems feel human.