• FCM215: The North Star: The Secret to Building a Brand That Grows With You

  • Apr 4 2025
  • Duración: 36 m
  • Podcast

FCM215: The North Star: The Secret to Building a Brand That Grows With You

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  • Resumen

  • If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience.

    It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot.

    You’ll learn:

    • Why growth by default leads to burnout and brand confusion

    • How to unify your team, marketing, and client experience under one idea

    • Why consistency beats charisma when it comes to instructors

    • How a studio with less experience outperformed a stacked team of experts

    • The single most important question to ask about your business.

    Want to find your North Star?
    Download our free worksheet here:
    👉 https://www.fitcarma.com/north-star-download/

    Want help putting it into action across your brand?
    Book a North Star Session:
    👉 https://www.fitcarma.com/northstar
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