FBU 520: Watch Out For This Pricing Trap

In this episode, Jill discusses the complexities of pricing strategies for fitness and wellness professionals. There are many people who will tell you to “charge the most” for your services, but premium prices need to be set for premium products, and if you’re just getting started with online coaching, that probably isn’t you yet. Jill advocates for starting with lower ticket offers as a means to gain experience and social proof, and gradually increasing your rates as you build confidence and results.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Instagram: @jillfit | @fitbizu

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Website: jillfit.com

pricing strategies, premium pricing, business skills, online coaching, value communication, trust in coaching, social proof, low ticket offers, incremental pricing, fitness business