Extended Stay Wins in Volatility: High Occupancy, Lean Model

Greg Juceam is President and CEO of Extended Stay America as and he's successfully scaling Premier Suites in the middle of one of the hardest building environments we've seen in years.

🏗️ Greg launched Extended Stay America Premier Suites in 2021, and the company invested in the first 15 hotels as proof of concept—then built the franchising system so owners could scale it
📈 Premier Suites now sits north of 50 hotels and keeps climbing, and Greg expects 100 in the next few years
🤝 Greg leans on the owner-operator advantage: Extended Stay America still owns and manages about 70% of the portfolio, so they build first and work out the kinks before they ask franchisees to invest
📊 He ties hashtag#extendedstay momentum to performance: extended stay runs high occupancy with a lean model—his company ran north of 76% while the industry ran about 62%
🧼 He spells out the operating win: fewer turns and fewer cleans when guests stay longer
🧱 He keeps standards pragmatic: build and operate efficiently without over-building beyond what guests pay for
🔧 He keeps the design and construction team active and adjusts the prototype so owners can build for less even with rates staying high

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