Exposing the Truth about Deceptive Online Marketing [Ep. 343]

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If you’ve ever scrolled social media and immediately felt behind because someone had a “$30K day” or a “$15K launch,” this episode is for you. The online space is full of inflated numbers, half truths, and marketing tactics that trigger comparison and pressure instead of clarity. And honestly? It’s messing with how service based business owners think about money, growth, and success.

In this spicy “New York Michelle” episode of The Real Truth About Business, Michelle calls out deceptive and unethical marketing practices around money and launches. She breaks down what those big revenue claims actually mean behind the scenes, why partial truths are still misleading, and how these tactics distort expectations for small business owners. This is a reality check about profit, capacity, pricing, and what sustainable growth actually looks like in an online business.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you stop comparing yourself to exaggerated success stories and start making grounded, informed decisions about your own business.

You’ll learn:

1. What “$30K days” and “big launches” usually look like behind the scenes
2. Why partial truths in marketing are still unethical
3. How payment plans, delivery timelines, and expenses impact real revenue
4. Why comparison fueled marketing wrecks confidence and nervous systems
5. What to focus on instead of flashy numbers to build sustainable profit

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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Here's your Next Steps:

1. Take the "Where's the Gap in Your Business Strategy" Quiz
2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
3. Visit my website to learn more and apply for the Focused Visionary Accelerator
4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The