• Exploring the Creative Possibilities of Out-of-Home (OOH) Advertising | 2

  • Mar 25 2025
  • Duración: 20 m
  • Podcast

Exploring the Creative Possibilities of Out-of-Home (OOH) Advertising | 2

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  • Resumen

  • In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise break down the evolving landscape of out-of-home (OOH) advertising. They go beyond traditional billboards to discuss diverse formats, creative applications, and strategic uses of OOH media in modern marketing campaigns.

    Best Moments

    (01:10) The definition and scope of OOH advertising

    (02:54) Why multi-format OOH campaigns perform better

    (04:01) How to choose the right OOH format for a campaign

    (05:24) The role of different OOH formats in the marketing funnel

    (07:05) Using data-driven insights to identify the best OOH inventory

    (09:07) Unlocking the value of secondary markets in OOH

    (12:52) Why inventory quality matters in OOH success

    (14:35) Unique OOH placements: airports, stadiums, transit ads

    (15:47) "Ads that move" – the power of mobile and transit OOH

    (18:25) Mobile OOH as a tool for targeted ABM campaigns

    This episode is packed with real-world examples and insights on how brands can leverage non-traditional OOH formats to maximize reach, engagement, and campaign effectiveness.
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