Explainer: Programmatic Digital Advertising For Politics (Jordan Lieberman & Kate Holliday – Powers Interactive))
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Explainer: Programmatic Digital Advertising For Politics (Jordan Lieberman & Kate Holliday – Powers Interactive))
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This episode is all about programmatic digital advertising in the political space. You’ll learn more about how it works, the risks and benefits, and what new technology is doing to make it more efficient – especially for political campaigns.
To guide us on this discussion, we’re joined by a pair of industry experts from Powers Interactive, a programmatic media company. Jordan Lieberman is the CEO and he boasts a long career in the political advertising industry as does Kate Holliday, VP for Political and Public Affairs.
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