Experiential Retail Disruption with Benoit Tordeur

Fashion brands are taking things up a notch with experiential retail to bring the shopper a sense of new-level entertainment. Angela speaks to the expert, Benoit Tordeur, about his most recent role as Head of Visual Experiences for Coach Americas, why experiential retail is here to stay, how digital plays a crucial role and more. We also learn something personal about Benoit as he shares what celebrity he would trade places with in a heartbeat!