Expanding the Touchpoints: In-School Engagement and the 13th Year Plan

Digital recruitment dominates today’s enrollment landscape. But Weston Noyes of 13th Year believes institutions should not replace digital strategy. They should expand it.

Through interactive kiosks placed inside high schools, 13th Year helps colleges create measurable, real-time engagement in the environments where students are already thinking about their future.

In this conversation, Weston shares how 65-inch interactive kiosks create simple pathways to connection. Students can scan QR-enabled video content, explore institutional profile pages, or opt in for outreach through a $1,000 scholarship program.

With nearly 70% of scholarship applicants requesting direct contact from partner institutions, one insight stands out. Students do not just want information. They want connection.

What you will learn

Presence builds trust. Consistent visibility inside a student’s school day creates familiarity that digital impressions alone cannot.

Connection drives action. High opt-in rates signal a desire for genuine connction, not just brochures.

Digital and physical work together. In school engagement can move students from awareness to action.