B2B Marketing with Dave Gerhardt

De: Dave Gerhardt
Escúchala gratis

  • Resumen

  • Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.
    © 2025 Dave Gerhardt
    Más Menos
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Más Menos
Episodios
  • Video in B2B: What Works, What Doesn’t, and Where to Start

    Video in B2B: What Works, What Doesn’t, and Where to Start
    Apr 24 2025




    #240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned.

    Danielle and Connor cover:

    • Why production value doesn’t matter as much as you think
    • How to turn existing blog posts and webinars into watchable video
    • What’s working on LinkedIn video in 2025
    • How to get started with video without hiring an agency or a full-time team
    • Simple formats that make video approachable

    Timestamps

    • (00:00) - – Intro to Connor
    • (04:33) - – Learning video by doing: from intern to strategist
    • (06:33) - – What’s working in B2B video on LinkedIn in 2025
    • (08:00) - – Three types of videos that perform best
    • (09:21) - – Why video ads aren’t the best place to start
    • (10:14) - – How to turn top blog posts into YouTube videos that rank
    • (12:07) - – Using video to refresh blog content and boost SEO
    • (12:47) - – How to use video effectively for virtual and in-person events
    • (13:41) - – Repurposing Q&A sections from webinars into high-performing short clips
    • (15:36) - – Creating shorts from top audience questions
    • (16:49) - – The only parts of video that really matter
    • (17:36) - – Why “how I” beats “how to” every time
    • (19:24) - – The “reverse Rambo” hook format and how to use it
    • (21:23) - – How setting and authenticity improve engagement
    • (22:52) - – Why stiff, overproduced videos are killing your reach
    • (25:30) - – How to get started with video if you don’t have a team or budget
    • (27:36) - – Why marketers need to get comfortable on camera
    • (27:58) - – Podcasts as a powerful entry point into video
    • (28:55) - – How to test video with a simple 4-part limited series
    • (30:31) - – Low-budget options that still convert
    • (30:59) - – Why product marketers often make the best video collaborators
    • (31:43) - – Final advice: don’t wait until it’s perfect, just start!

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today’s episode is brought to you by Grammarly.

    Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

    You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.


    That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.


    AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

    – Cut down on back-and-forth

    – Automate content, research, and reporting

    – Eliminate busywork

    – Make space for strategy


    We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.


    Get the report and see how top teams are making AI actually useful.

    Visit go.grammarly.com/exitfive to grab it.



    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    Más Menos
    35 m
  • How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

    How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)
    Apr 21 2025
    #239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.Spoiler alert: it’s not clicks.They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.Dave and Pranav also cover:The gaps in the old way of doing attributionWhat the best B2B marketing teams are doing now for attributionThe key questions CMOs face from boards and execs about measurementThree things you can do this quarter to improve your measurementTimestamps(00:00) - – Intro to Pranav (04:33) - – The Purple Cow mindset: why differentiation matters more than ever (06:13) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark) (07:18) - – “Measurement is Robin. Creative is Batman.” (08:33) - – Why click/touch attribution is flawed and misleading (12:03) - – The 95/5 rule: most of your audience isn’t in-market…yet (14:48) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (16:13) - – What is incrementality and why it’s more useful than attribution (18:33) - – Why revenue isn’t always the right KPI - especially in long sales cycles (20:33) - – Intro to marketing mix modeling (MMM) and how it works (22:33) - – Visualizing baseline vs. incremental impact on pipeline (23:48) - – Geo testing: how to prove a channel’s impact without attribution tools (25:48) - – The branded search trap: why you should test turning it off (28:18) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:03) - – How to measure untrackable stuff (organic, content, social) (32:33) - – Why “credit” kills performance (34:23) - – Measurement for startups (37:18) - – What to do if all you track is closed-won revenue (39:03) - – Why attribution software is overkill under $100K in spend (40:18) - – Should you ask “How did you hear about us?” (43:03) - – How to carve out budget for channel testing (45:43) - – Don’t skip audience research (49:03) - – Creativity is still your #1 growth lever (measurement just supports it) (50:33) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
    Más Menos
    54 m
  • How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)

    How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
    Apr 17 2025




    #238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out.

    Dave and Dmitry cover:

    • How to stand out in a crowded market
    • How to develop and refine your point of view
    • Why marketers get lost in busy work and how to stop it
    • What to look for when hiring great designers
    • The role of AI in B2B marketing today (and what it won’t replace)

    Timestamps

    • (00:00) - – Intro to Dmitry
    • (05:33) - – What brand actually means in B2B
    • (07:53) - – Why your POV is the foundation of your brand
    • (10:03) - – How to uncover a real, differentiated POV
    • (14:02) - – How to stand out in a crowded, same-sounding market
    • (16:37) - – Why differentiation requires alignment between product and marketing
    • (19:27) - – Building trust with product teams
    • (20:16) - – Busy work in marketing: how to spot it and stop it
    • (22:58) - – Why marketers burn out and how poor prioritization is killing teams
    • (27:02) - – Making the case for brand work when it’s hard to measure
    • (28:37) - – The “fishing” analogy: performance vs brand marketing
    • (33:08) - – The real opportunity with AI in B2B marketing
    • (37:07) - – How AI can eliminate bottlenecks and speed up creative execution
    • (38:37) - – Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different
    • (41:45) - – How to hire great designers: what to look for beyond the portfolio

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today’s episode is brought to you by Grammarly.

    Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

    You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.


    That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.


    AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

    – Cut down on back-and-forth

    – Automate content, research, and reporting

    – Eliminate busywork

    – Make space for strategy


    We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.


    Get the report and see how top teams are making AI actually useful.

    Visit go.grammarly.com/exitfive to grab it.



    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    Más Menos
    46 m
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre B2B Marketing with Dave Gerhardt

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles