“Sales success isn’t about the perfect pitch. It’s about building trust that lasts.”

In this episode, Craig P. Anderson welcomes Mandy Minitello, sales coach and host of Chasing Impact, Not Sales, to explore what it takes to sell and lead in today’s world. Mandy shares how being “volun-told” into training others sparked a passion for teaching and coaching that shaped her career. Craig and Mandy unpack why the best leaders let others shine, how to reverse-engineer goals with the end in mind, and why confidence and mindset matter more than tactics. From AI’s growing role in sales to the importance of creating authentic relationships, Mandy reveals why impact, not transactions, drives sustainable success.

After You Listen:

• Connect with Mandy Minitello: https://www.linkedin.com/in/mandyminitello/

• Check out Mandy’s website: https://mandyminitello.com/

• Check out Mandy’s podcast Chasing Impact, Not Sales: https://mandyminitello.com/podcast

• Connect with Craig on LinkedIn: https://www.linkedin.com/in/craigpanderson/

Key Takeaways:

• Great leaders are guides, not heroes

• Sales success depends on trust, not slide decks

• Mindset and confidence fuel lasting impact

Things to listen for:

(00:00) Intro

(01:25) Craig and Mandy’s shared history

(02:15) Books that shaped Mandy’s leadership style

(03:29) Mandy’s leadership crush

(04:07) Defining leadership in ten words

(06:34) Being “volun-told” into leadership

(08:19) Lessons from early leadership

(11:08) Rethinking sales leadership today

(15:04) How AI is changing the sales process

(22:59) Key lessons from Mandy’s leadership journey

“Leadership is about turning people into doers.”

In this episode, Craig Anderson talks with Marc Rust, CEO and Founder of Consequently Creative, about the intersection of creativity, leadership, and vision. Marc shares his journey from creative director to business owner, highlighting the importance of setting clear standards, fostering initiative, and balancing passion with structure. He talks about how hiring people with strong personal passions leads to stronger teams, why fear holds so many leaders back, and how gratitude can open doors to success. Marc also reflects on leadership lessons from Richard Branson, the power of audacity, and why finishing what you start is just as crucial as starting in the first place.

After You Listen:

• Connect with Marc Rust on LinkedIn

• Visit Marc’s website at marcrust.com

• Check out Consequently Creative

• Connect with Craig on LinkedIn

• Subscribe to Craig’s "The Evolving Leader" newsletter
  
  

Key Takeaways:

• Embrace audacity and take initiative, even when the path isn’t clear

• Hire people with personal passions and foster an environment where creativity thrives

• Set a clear vision, reinforce appreciation, and don’t let fear hold you back
  
  

Things to listen for:
(00:00) Intro
(01:25) Marc’s early leadership journey
(02:38) Lightning round: leadership insights
(09:08) How creativity and leadership intersect
(16:05) Hiring passionate people and building great teams
(20:30) The role of vision in scaling a business
(24:54) Why gratitude and appreciation matter in leadership
(28:15) Leadership advice Marc would give his younger self

“It’s not about being the smartest in the room—it’s about creating space for others to contribute.”

In this episode, Craig P. Anderson welcomes Tricia Naddaff, President of Management Research Group, to explore what it really means to lead through change, complexity, and feedback. Tricia shares how her earliest leadership lessons—like being a fourth-grade bus stop monitor—shaped her approach to self-awareness, responsibility, and building resilient teams. Craig and Tricia discuss why context matters as much as vision, how neuroscience reveals our leadership habits, and what happens when leaders shift from “I have to know everything” to “we’ll figure it out together.” Drawing from humanitarian work and years of coaching leaders, Tricia offers practical, human-centered advice for anyone who wants to grow as a leader—no matter where they start.

After You Listen:

• Connect with Tricia Naddaff on LinkedIn: https://www.linkedin.com/in/tricianaddaff/

• Learn more about Management Research Group: https://www.mrg.com/

• Connect with Craig on LinkedIn: https://www.linkedin.com/in/craigpanderson/

• Sign up for Craig’s Monthly Business Leadership Webinars: https://us02web.zoom.us/meeting/register/3GDgSdp_RfGqegxIXIbAYg

Key Takeaways

• Self-awareness is foundational for authentic leadership

• Context, objectives, and resources shape every leadership decision

• Feedback is a tool for growth, not judgment

Things to listen for:

(00:00) Intro

(02:31) Why neuroscience matters for leaders

(05:44) Lessons from leading in humanitarian settings

(09:35) Defining leadership beyond style or vision

(16:24) Navigating raw moments and team dynamics

(18:25) Early leadership experiences and learning from feedback

(21:21) The importance of self-knowledge

(24:46) Tricia’s evolving leadership style

(29:50) Advice Tricia would give her younger self