Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You

Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours.

In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators like the Ocean Spray skateboarder into overnight viral sensations, and why the traditional 2-3 month campaign timeline is dead.

From understanding why Nick tells marketing leaders to "kill your KPIs" and hire for intuition instead, to learning how he identified viral potential before it happened, this is a masterclass in speed-to-market and cultural relevance.

If your team is still running 90-day campaign cycles while competitors are shipping in weeks, this framework will show you exactly what you're missing, and how to move faster without sacrificing quality.

Chapters:

00:00 - The Reverse-Engineered Playbook

04:32 - Project Cheetah: 72 Hours to Viral

09:15 - Moving Upmarket Without Losing Your Soul

13:48 - Five Things Marketing Leaders Must Unlearn

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