Evolving a 70-Year-Old Brand Without Losing Its Essence with Geraldo Jose
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Evolving a 70-Year-Old Brand Without Losing Its Essence with Geraldo Jose
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In this episode, Geraldo José Z Do Prado, CEO of Casa Prado, discusses the brand’s approach to sustainability, responsible sourcing, and innovation. He shares how the company balances its long-standing commitment to ethical practices with modern technology to stay competitive in the fashion industry.
From building strong supplier relationships to incorporating AI-driven customer experiences, Casa Prado is embracing a thoughtful, forward-looking business model. With a focus on reducing environmental impact, engaging customers, and maintaining social responsibility, the brand continues to grow while staying true to its core values.
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