As Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.com

EoB Mafia, it has been my absolute honor and privilege to bring you this content week in and week out. It's because of listeners like you that I stay motivated to bring the very best of my abilities to the mic.

As you'll hear in this episode, making the decision to put Evolution of Brand on hiatus was not an easy one. But I'm excited for what the future holds as Podcast Guesting Simplified comes to life!

If you've listened, rated, reviewed, shared, or in any way found value in this podcast, I thank you from the bottom of my heart for being part of it. It's absolutely been one helluva ride.

This isn't goodbye. It's just...see you on my new podcast, Podcast Guesting Simplified!

Cheers,
Jason Cercone

jasoncercone.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Your story will resonate with the right people at the right time. Regardless of where you are on your journey, you have an opportunity to impact someone who hasn't made it to your level yet, but is making strides to get there. Don't feel you have to reach the highest level of success before you can tell your story...because where you are at this very moment could bring game-changing guidance to someone on the same path
• If you are starting a brand or business and you're stopping because you're afraid of what people in your life today might think of you, you're preventing opportunities to reach people who are meant to be part of your cause and purpose
• The biggest reason people fail to bring their authentic story to life is they fear it's not as big, important, traumatic, etc. as someone else's. Your story is YOUR story, meaning it's unique and will serve a purpose for the right people. Don't get fixated on someone's highlight reel when it comes to telling your story

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover On Episode 167 of Evolution of Brand:

• What can removing people from your life (personally and professionally, digitally and in reality) help your mental approach to building your brand?
• Marsha tells her story and shares how her brand has evolved over the years
• How your story will make an impact on the right person at the right time
• The #1 thing we crave as humans
• How Marsha's podcast had a monumental impact on one person in Africa
• What happens when you prevent yourself from telling your authentic story?
• Why podcasts are the best stage for telling your story
• How to tap into your authentic voice and story and what prevents people from telling theirs
• Don't get fixated on someone's highlight reel...get fixated on the work ethic it took to create it
• The power of conversation when you leverage it effectively
• Scary statistics relating to the podcast creation space
• Where to begin so you can tap into your authentic story

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Once you start getting comfortable with your communication skills on one medium (as a podcast host or guest, for example), those skills will translate to other aspects of your life, both personally and professionally. You'll be able to have deeper, more meaningful conversations with friends, family, colleagues, and clients because you put emphasis on the fundamentals of communication and connection
• The most limiting belief in the world is "I am not enough." You may be able to operate while this belief plays tricks in your mind, but true long-term success will be tough to obtain. As Robert says, "you can have a negative purpose and accomplish a lot...but it will not include joy and fulfillment"
• For any leader, you manage the conversation or someone else will. The conversations that take place will dictate the culture within your company and if you're not the leader taking control, everything can go the wrong way at a rapid pace

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover On Episode 166 of Evolution of Brand:

• Robert shares his story and how his brand has evolved over the years
• How did Robert break into radio...at the age of 10?!
• How Robert built a wildly successful brand....and how it all came tumbling down
• What can happen if you fail to put emphasis on growing and developing a personal brand?
• If you are removed from being a face within your brand, will your team see you differently?
• How Robert overcame the failures and made necessary changes in his business and professional life
• How to "walk your talk"
• What happens when leaders don't deal with an employee acting negatively
• Is the art of having a difficult conversation getting lost?
• FACT: Your lack of dealing with problem employees or problems in general is being viewed AND talked about by others
• The first step you need to take to put more emphasis on your personal brand

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authenticity and share that story with the volume turned all the way up!
• Are you surrounding yourself with people who elevate you or people who bring you down? Be aware of who you surround yourself with and be sure your inner circle has your best interest at heart. As the great Jim Rohn once said, "You're the average of the five people you spend the most time with"
• Don't overcomplicate your story to the point that it stops being a story and it becomes a sales pitch. Sticking to the authenticity of your story will help you keep things succinct and do what it needs to push your brand forward

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover On Episode 165 of Evolution of Brand:

• The differences between personal brands, lifestyle brands, and corporate brands
• What does brand mean to you?
• Why you can't jump into marketing until your branding message is dialed in
• What made branding an attractive career choice for Don?
• A look at some personal brand mistakes (the Ja Morant story)
• What NOT to do as you develop a personal brand
• How an inner circle member can potentially damage your brand (the Lonzo Ball story)
• The difference between core friends and mentors
• Is social media still "social?"
• How to define and tell your authentic story
• An inside look at Tranquility Drive

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise
• Your content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"
• The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 164 of Evolution of Brand:

• Does education get overvalued AND undervalued in today's world?
• Laura shares how her brand has evolved over the years
• How Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it better
• The role social media plays in building your personal brand
• Why showcasing your expertise about your industry is not giving away trade secrets
• How much consistent time you need to put into making a content strategy work
• Why you can't try to eat the elephant in one bite
• Where do the excuses that prevent you from taking action stem from?
• How to best manage your social media posting strategies without overwhelming yourself
• Laura's recommended first step for emphasizing your personal brand

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience a customer has with your brand
• "There's only one thing worse than being talked about...and that's not being talked about." --- Oscar Wilde | This means you need to be out in the world talking about your brand and talking about what you do. You have to be consistent in this effort and continue pushing if you expect good things to happen
• No matter what industry you're in, you're dealing with people. You have different experiences that are based on how you act as an individual. This drives decision-making on an emotional and psychological level

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 163 of Evolution of Brand:

• Is there a separation between customer service and customer experience?
• Colin shares how his brand has evolved over the years
• How Colin built his LinkedIn following AND email subscriber list to 6-digits (and counting)
• The reason you have to put in consistent effort even when you don't see results immediately
• How the podcast platform has impacted Colin's personal brand growth and development
• How to build a strong experience that build loyalty with your customer base
• The four components you need to understand to build a memorable experience within your brand
• Has customer service fallen off a cliff in today's world?
• A great example of building a customer experience (shout out to Canva)
• How does subjectiveness factor into customer experience?
• The best place to start if you want to emphasize customer experience to a larger degree

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks like
• People are not going to pay you what you're worth. They're only going to pay you what they think you're worth. And based on the content you're sharing, you have the ability to control what people think of you. YOU are your greatest asset
• Injecting some of your personal story into your LinkedIn profiles will help you stand out and allow those who discover your profile resonate with you on a human level. Clearly, LinkedIn is a professional network...but if you try to make your profile too "squeaky clean," it can lack authenticity and not attract people to your personal brand the way you hope

______________________

Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 162 of Evolution of Brand:

• Chellie shares how her professional brand has evolved over the years
• How content positions you as a thought leader and grows your personal brand
• Why personal branding leads to repeat business
• Chellie breaks down her definition of a personal brand
• Why everything does not need to make it on to the Internet
• Some ninja strategies for building your personal brand
• Why imperfection is attractive...especially when it's authentic
• What is the high-value real estate on your LinkedIn profile?
• Why you need to inject some of your authentic personality into your LinkedIn profile

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to grow
• The lines between personal brand and business brand have been blurred in today's digital landscape. Sometimes professionals take things too far, to a point where their content comes off as narcissistic. Of course you want to talk about yourself, but there's a limit...and ultimately, your message needs to relate to those who consume it. Overall, your professional brand IS your personal brand and it's important to strike a healthy balance that gives your audience ways to get to know you
• Sharing small pieces of your blueprint in chunks will give people tremendous insight into whether your offerings can help people achieve the transformation they seek. If you keep everything held tightly, people will feel you're not sincere and may choose to ignore your message altogether

______________________

Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 161 of Evolution of Brand:

• Angela shares how her brand has evolved over the years and how she earned the nickname "The Arsonist"
• How Angela helped speakers make critical adjustments to their approach during COVID-19
• Why personal branding is a vital marketing tool all professionals need to lean into
• The power of community in today's business world
• How your personal brand will be a driving force to help others fall in love with what you're doing
• How to strike a balance between professional and personal sharing/posting on social media
• What can you gain by sharing small chunks of your business blueprint?
• Establishing thought leadership through podcast guest appearances

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!