Everything You’ve Wondered About Influencer Marketing Plus Big Beauty Influencer Fails of 2022 With Sonia Elyss, Founder Of Round Twelve Marketing Agency

Influencer marketing is one of the most profitable, yet challenging branches of the beauty and wellness industry. I’m joined by consumer marketing strategist Sonia Elyss to discuss how she spearheaded this movement and found her niche in the beauty and skincare space. She’s the founder of Round Twelve with a client list that boasts names like Aureum by Cass Dimicco, RéVive, Bed Head by TIGI,  Kiehl’s, Clarins, and IT Cosmetics. She breaks down the differences between content creators and influencers, highlights what makes a good influencer marketing strategy, and shares what she considers to be the biggest ambassador program flops so far this year. We also discuss the challenges of tracking ROI and make our predictions for what the future of influencer marketing might look like.  In this episode, Sonia and I dive into: What got Sonia interested in working in the influencer space  Why it’s become difficult to convince followers to purchase  The benefits of hiring an consultant with a niche Details of the content considerations that a lot of brands overlook  What really happened at Revolve Fest this year  The downfall of the Farmacy Skincare ambassador program  FOLLOW SONIA  Website: https://www.soniaelyss.com/ (soniaelyss.com)  Instagram: https://www.instagram.com/sonia.elyss/ (@sonia.elyss)  Podcast: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183 (Brand Meet Creator)  FOLLOW IZZY Instagram: https://instagram.com/izzysapien?utm_medium=copy_link (@izzysapien) Website: https://thingofbeautypodcast.com (thingofbeautypodcast.com)