Before the 1980s, Disney kept its animated classics in the mythical "vault." The only way to see them was through theatrical re-releases, but it could take years for your favorites to hit the big screen. But when home video began to take off in the 1980s, Disney had to reinvent this strategy for a new era.

Today, we look at how the Disney Vault revolutionized home video, and how, if Disney had had their way, home video would have never existed in the first place... But by creating scarcity, the company created huge demand, and it changed the home video market forever.

If you grew up with Disney movies only on VHS for "the last time," or being told your favorite movie was being "put back in the vault," this episode will take you back to a time when owning a Disney classic was like possessing your own treasure.

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Growing up in the 1980s, commercial breaks weren't just interruptions--they were cultural events we all experienced together. In this episode, we look back on the golden age of 1980s TV commercials while also exploring the broader history of advertising.

We'll trace how advertising evolved from radio jingles to early television spots, and how those traditions carried into the big-budget, pop culture-driven campaigns of the 1980s.

In this episode, we'll also break down some of the most iconic commercials of all time, including Apple, the burger wars, and the impact of the King of Pop. We also explore how MTV influenced the ads of the 1980s, along with the massive impact of some 1980s commercial jingles -- some of which may still be stuck in your head to this day...

• Special guest: Cynthia Meyers - profcynthiameyers.com
• Cynthia's book: A Word From Our Sponsor

In 1983, Coleco launched the Adam--a bold attempt to turn its hit ColecoVision video game console into a full-fledged home computer.

By this point in the 80s, Coleco had made a huge dent in the video game market, and, at the same time, was behind one of the biggest toy crazes in history.

With all their success--and deep pockets--was Coleco ready to take on the big PC players like Apple, IBM, and Commodore? What Coleco released ended up becoming one of the most infamous product failures of the entire 1980s.

It's the story that includes leather shoes, Pong, and Full House, and it's a look at how cruel the world of 1980s technology could really be.

• Karate Kid movie review: Patreon.com/80s

If you grew up watching Wheel of Fortune, you probably read the title of this episode the same way the audience would call it out during the show's opening.

That's the cultural impact Wheel of Fortune had; it's the game show that goes back to the mid-70s but really rose to prominence in the 1980s.

Not only did the format change in the 80s, but the show made the big move from daytime to the evening. The 1980s are also when the world first met Pat Sajak and Vanna White.

So grab some consonants and a vowel as we dive into the history of one of the most popular game shows in history: Wheel of Fortune.

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The Care Bears weren't just colorful, stuffed animals--they were one of the biggest cultural and business success stories of the 1980s.

From a simple sketch to the eureka moment of their final creation, the story of the Care Bears is a testament to how to launch a child's brand with surgical precision.

When they finally hit shelves in 1983, it didn't take long for the Care Bears to become a pop culture phenomenon. With their very specific and strategic rollout, the Care Bears were hard to ignore.

Today, we look back at the history of a defining 1980s brand, the brand that may have been the gold standard in how to promote a kids' toy. Not only did the Care Bears become a billion-dollar brand, but they also beat Disney at their own game, and may have also led to the death of a beloved cartoon character...

• Karate Kid movie review: Patreon.com/80s

When it came out in the summer of 1983, War Games was seen as a fun, summertime popcorn movie. But was the premise of this film starring Matthew Broderick and Ally Sheedy more realistic than we realized?

Welcome to a free preview of the Everything 80s Movie Review Podcast, which you can find at Patreon.com/80s. In this episode, we look back on the movie that was a bit of a surprise hit and went on to become a 1980s classic.

But, at the same time, War Games raised some serious questions--questions that even went all the way to the White House...

• The Everything 80s Movie Review Podcast: Patreon.com/80s

Even though part of it was considered the Bronze Age, the comic books of the 1980s were like a golden age for kids who grew up during that time. It was the decade that saw massive changes to how comics were distributed, but also a time that saw a significant shift in how comic book stories were told.

The big two--Marvel and DC--were still on top, but something was changing... an independent boom was taking place, and underground and indie comic books were blazing their own trail. And there was one specific creation that would go on to become one of the biggest pop culture phenomenons of all time...

So let's go back to the decade when you could spend all day in the comic book store. A time that not only saw the end of the Bronze Age of comic books--but the introduction of a brand new, Modern Age.

• Special guest: Alex Grand: comicbookhistorians.com
• Alex's book: Understanding Superhero Comic Books

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It could not have come out at a better time...When the Happy Meal was first launched at the end of the 1970s, it entered the 1980s as the perfect merchandising vehicle.

Not only did the Happy Meal give us some of the most beloved toys and promotions of the decade, but it also ushered in a whole new era for McDonald's.

This is a look back at one of the most famous fast food items in history, an item with humble origins that quickly became a fast food juggernaut.

We'll look back at the creation, launch, and the success of the childhood favorite, some of those favorite Happy Meal toys and promotions, then a deep dive into the psychology that made the Happy Meal irresistible to kids.

It's the story that includes breakfast cereals, Boss Hogg, French chefs, and, most importantly: Ronald Reagan...

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