Stuck between VO genres like audiobooks and commercial work?

In this episode of the Summer Series, voice actor Bradley Heller joins Marc Scott to explore how to choose the right path without spreading yourself too thin.

Discover practical strategies for managing your time, marketing smarter (not harder), and building a schedule around genres that align with your strengths and income goals.

Whether you’re starting out or pivoting in your voiceover journey, this episode gives you the tools to evaluate your niche, find balance, and grow your VO career with intention.

🖱️ Bradley Heller Website - https://bradleyheller.com 🖱️ Bradley Heller on Instagram - https://instagram.com/bradheller14 🖱️ Bradley Heller on TikTok - https://www.tiktok.com/@bradheller14

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@marcscottvo 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Finding balance between different voiceover genres is crucial. ✅ Establishing a routine can help manage workload effectively. ✅ Marketing strategies should be tailored to each genre. ✅ Leveraging unique backgrounds can open new opportunities. ✅ Narrowing down your unique value proposition is beneficial. ✅ Tracking outreach efforts can help measure success. ✅ Strategic marketing is more effective than spreading efforts too thin. ✅ Passion for the work can drive motivation and success.

Scroll-stopping content is the key to standing out as a voice actor online.

In this episode of the Everyday VOpreneur Summer Series, Marc Scott and Megan Bunting dive into smart, creative ways to showcase your voice over work through engaging content.

Whether it’s breaking down your demo into compelling clips, adding storytelling to your posts, or producing docushort videos, you’ll learn how to make content that actually captures attention... and books work.

🖱️ Megan Bunting Website - https://meganbunting.com 🖱️ Megan Bunting on LinkedIn - https://www.linkedin.com/in/megan-bunting-voiceover 🖱️ Megan Bunting on Instagram - https://www.instagram.com/meganbuntingvo 🖱️ Megan Bunting on Facebook - https://www.facebook.com/meganbuntingvo

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Social media offers incredible opportunities for voice over marketing.

✅ Breaking down demos into clips can enhance storytelling.

✅ Engaging content should showcase personality and/or humor.

✅ Innovative video content can attract a broader audience.

✅ Maximizing reach requires strategic posting across platforms.

✅ Consistency in content creation is key to success.

✅ Learning and adapting are essential in the content creation process.

✅ Experimentation can lead to unexpected successes.

✅ Don't be afraid to pivot your content strategy.

✅ Creating content is more impactful than overthinking ideas.

Go where your buyers are!

Voice Actors love attending conferences in our own industry, but have you ever thought about attending a conference in your buyers industry?

Marc Scott chats with Cameron Pfister about smart, strategic ways voice actors can market themselves outside the typical VO bubble.

Discover practical in-person networking tips, how to talk to buyers, what kind of swag makes you unforgettable, and the best follow-up strategy after a conference.

Whether you’re headed to a medical trade show, a labor union expo, or a local business summit, this episode is packed with actionable ideas to help you stand out and get hired. If you’ve ever wondered how to turn face-to-face conversations into client relationships, this episode is for you!

🖱️ Cameron Pfister Website - https://cameronpfistervo.com 🖱️ Cameron Pfister on LinkedIn - https://www.linkedin.com/in/cameronpfistervo 🖱️ Cameron Pfister on Instagram - https://www.instagram.com/CameronPfisterVo 🖱️ Cameron Pfister on X - https://x.com/CameronsVoic3 🖱️ Cameron Pfister on BlueSky - https://bsky.app/profile/cameronpfistervo.bsky.social 🖱️ Cameron Pfister on Facebook - https://www.facebook.com/CameronPfisterVO

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Going where your buyers are is crucial for voice actors.

✅ Networking at non-VO conferences can lead to valuable connections.

✅ Memorable swag can help keep you top of mind.

✅ Follow-up is essential after collecting business cards.

✅ Local events can be found through community resources and online platforms.

✅ Engaging in conversations about clients' businesses opens doors for collaboration.

✅ Creative marketing strategies can differentiate you from others.

✅ Accountability can motivate you to take action after networking.

Finding your place in voice over isn’t always straightforward — especially when it feels like everyone is doing what you do.

In this episode of the Everyday VOpreneur podcast, Marc Scott sits down with voice actor Nessa Rabin for a raw, honest conversation about navigating the early stages of a voice over career.

From dealing with overwhelming niche choices to overcoming mindset traps and following your passion, this is real talk for emerging talent.

Discover why your unique background matters more than trends, how to create opportunities when doors don’t open, and how to shift from “just another VO” to a voice with a mission.

If you’ve been questioning where you belong in this industry — this is the episode for you.

🖱️ Nessa Rabin Website - https://nessarabin.com 🖱️ Nessa Rabin on Instagram - https://www.instagram.com/nessarabin 🖱️ Nessa Rabin on LinkedIn - https://www.linkedin.com/in/nessarabinvoiceover 🖱️ Nessa Rabin on Facebook - https://www.facebook.com/nessa.rabin

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Identify your niche to stand out in voiceover. ✅ Follow the money to find lucrative opportunities. ✅ Passion for content leads to better performances. ✅ Your unique voice and perspective matter. ✅ Social media is a powerful tool for visibility. ✅ Pursue projects that excite you personally. ✅ Flexibility is key in navigating your career path. ✅ Explore different genres to find your fit.

Email marketing for voice actors can be a game-changer—or a spam trigger.

In this episode of the Everyday VOpreneur Podcast, C.J. Merritt asks what happens when Gmail flags your outreach as spam.

Marc Scott breaks down how automated sequences like those in Nimble can lead to delivery issues and what you can do to fix them.

Learn how to stagger send times, rotate subject lines, and boost your email deliverability with Google Workspace.

Plus, get practical tips on keeping your CRM clean and compliant so you don’t burn your domain.

If you’re a VOpreneur using email to grow your business, this episode is packed with actionable gold.

💡Looking to dive deeper into email deliverability? Check out the VOpreneur® Inbox Playbook https://www.vopreneur.com/offers/JzChMP7A/checkout

🖱️ C.J. Merritt Website - https://cjmerritt.com 🖱️ C.J. Merritt on LinkedIn - https://www.linkedin.com/in/cjmerrittvo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Sending too many emails can trigger spam filters. ✅ Automating follow-ups can lead to compounding email volume. ✅ Mixing up email sequences can improve engagement. ✅ Staggering email send times can reduce spam flags. ✅ Regularly updating email content is crucial for deliverability. ✅ Monitoring bounce rates helps maintain a clean email list. ✅ Using tools like MXToolbox can help diagnose email issues. ✅ Upgrading email service can increase sending limits. ✅ Segmenting email lists by genre can enhance targeting. ✅ Adjusting sending habits can improve overall email performance.

“What is branding worth, and when does the ROI make sense?”

Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.

🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:

• How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition

• The evolution of your personal brand across different niches (explainer videos, documentaries)

• Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging

• When to hire a branding expert and how that decision impacts your demos, website, and client pitch

Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents.

🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com 🖱️ Susan Hohman on Instagram - https://instagram.com/susanhohmanvoiceart 🖱️ Susan Hohman on LinkedIn - https://linkedin.com/in/susanhohmanvoiceover 🖱️ Susan Hohman on YouTube - https://youtube.com/@susanhohmanVO

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

• Branding can be interpreted in various ways.
• A personal brand evolves over time.
• Consistency is crucial for brand identity.
• Brand associations can be built through personal experiences.
• Creating a clear brand story is essential for voice actors.
• Investing in branding can yield a return on investment.
• Branding should reflect your unique value proposition.
• Visual elements like logos and colors contribute to branding.
• Storytelling is a powerful tool in branding.
• Working with a branding expert can clarify your brand message.

Do you ever feel buried in marketing, admin, and editing tasks—and wonder what you should be doing instead? In this episode, Marc Scott breaks down how to identify which voice over tasks to outsource, why some of the best candidates are the ones you do well but don’t need to do yourself, and where to find help within or outside the VO industry.

🎙️ Learn how to:

• Prioritize what only you can do (studio work, client calls, creative sessions)

• Recognize tasks you procrastinate on—because they often hold the key to progress

• Calculate opportunity cost: would outsourcing a $25/hr task free you up for $500/hr recordings?

• Choose between hiring VAs, niche pros (like audiobook editors), or even applying smart tools/plugins

• Leverage flexible outsourcing strategies: project-based support vs. ongoing help

Get actionable insights on using tools like Nimble, VA for VO, and plugins to streamline your path—and stop busy‑work from eating your creative hours. Perfect for voice actors ready to scale with clarity and control.

🖱️ Kristin Aikin Salada Website - www.kristinvoiceovers.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Outsource tasks that you do well but don't have to do yourself. ✅ Procrastinated tasks are prime candidates for outsourcing. ✅ Consider the opportunity cost of tasks that take time away from higher ROI activities. ✅ Hiring someone with industry knowledge can reduce the learning curve. ✅ Outsourcing doesn't always mean hiring someone full-time; it can be project-based. ✅ Automate repetitive tasks to save time and effort. ✅ Use templates and tools to streamline communication and processes. ✅ Evaluate what tasks only you can do and focus on those. ✅ Investing in outsourcing can lead to greater profits in the long run.

Where does my voice fit? How can I niche down?

That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast.

Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like:

• Brainstorming without limits 🧠

• Leveraging existing skills and past experience

• Positioning yourself with credibility for high‑end brands

• Balancing niche outreach with steady corporate work

Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming.

Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey.

🖱️ Patricia Brayley Website - https://lightfromwithinvo.com 🖱️ Patricia Brayley on Instagram - https://instagram.com/voiceoverpatricia

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Narrowing down your niche is crucial for success. ✅ Consider your voice's unique value proposition ✅ Your past experiences can inform your voice over niche. ✅ Brainstorming can help identify niche opportunities. ✅ Balance niche marketing with broader client outreach. ✅ Confidence in your abilities is key when approaching big brands.