Evergreen Funnels vs Live Launches: The Hybrid Model That Actually Scales [Ep 79]

Ever feel torn between building evergreen funnels or running live launches — like you have to choose one and commit forever?

In today’s episode, I’m breaking down one of the biggest questions coaches and service-based entrepreneurs ask me: Should I go evergreen, or should I focus on live launches? The answer might surprise you — because the real magic isn’t choosing one. It’s learning how to use both strategically.

I’ve built seven-figure businesses using evergreen systems and live conversion events, and in this episode, I walk you through exactly how I combine them into a sustainable hybrid model that creates predictable revenue and exciting cash infusions — without burnout.

We’ll unpack what evergreen really means, why cohort-based programs often limit growth, how live launches activate warm audiences, and how to layer conversion events on top of evergreen funnels for consistent momentum.

If you want stability and spikes, systems and soul — this episode is for you.

Topics covered in this episode:

• What evergreen funnels actually are (and what they aren’t)
• The difference between evergreen, cohort-based programs, and live launches
• Why cohort models can quietly limit your revenue and momentum
• How live launches act as conversion accelerators — not replacements
• Why evergreen systems flatline when you stop showing up live
• How I structure my hybrid evergreen + live launch model
• What buyer activation events (BAEs) are and why they work
• How to create baseline revenue and predictable cash infusions
• Why urgency and community still matter in automated businesses
• How to scale sustainably without burning out or overcomplicating your business

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Related episodes you might enjoy

• Marketing Strategies for Therapreneurs to Get More Coaching Clients [Ep 20]

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Quote:

“The therapists who adapt are the ones winning. They're not just posting and praying. No, they're creating an ecosystem.“ - Carly Hill