Event Promise: What You’re Actually Inviting People Into

Why do some events attract aligned audiences, keep people engaged, and convert effortlessly… while others feel confusing, disconnected, or leave people saying “this was nice, but…”?

In this episode of the Irresistible Events Podcast, Anna Andrea breaks down the event promise — the most overlooked element in virtual events, online summits, workshops, retreats, and live experiences.

You’ll learn what an event promise really is, why vague or misaligned promises kill registrations and trust, and how to design a clear, ethical promise that your audience can actually feel and believe. This episode is especially for business coaches, life coaches, relationship coaches, branding coaches, SaaS founders, agency owners, OBMs, and consultants who want to use events to build authority, deepen trust, and sell without pressure.

Inside this episode, you’ll discover:

• What an event promise is (and what it is not)

• Why promising too much creates resistance instead of results

• How to design an event promise that feels realistic, aligned, and deliverable

• Why clarity, not hype, is what makes people register and stay

• How a strong event promise builds trust before you ever sell

If you host or plan to host virtual events, online summits, workshops, masterclasses, or retreats, this episode will change how you think about what you’re actually inviting people into.

Because an event isn’t about doing everything — it’s about creating the clarity that moves people forward.