Event Pro Highlights 2025: Creativity, Chaos & Community (Part 1)

In this energetic year-in-review, Alysse Bryson and Libby Sundgren revisit the standout conversations that shaped Beats Working in 2025. From Lisa Schulteis’ brain-first approach to event design, to Virginia Frischkorn’s reminder that gathering is a human necessity (not a luxury), to Stuart Butler’s superpower of connecting humans like a one-man LinkedIn, this episode celebrates the insights, laughs, and behind-the-scenes truths that make events unforgettable. They close with Mary & Logan of the Better Events Podcast, concrete proof that collaboration always beats competition. Buckle up for heart, humor, and serious event-pro gold. Takeaways: Start with the brain, not the agenda: design for memory, motivation, and cognitive flow. Gathering is essential: great events fuel connection, not overwhelm. Relationships are the real currency: connection unlocks opportunity. Collaboration beats competition: it lifts everyone and grows the industry. Events thrive on community, curiosity, and intentional creativity. Timestamps: [02:29] — Why Lisa Schulteis starts with the brain, not the agenda [06:01] — Virginia Frischkorn on gathering as a necessity, not a luxury [08:24] — Stuart Butler’s superpower: connecting people intentionally [12:54] — When collaboration beats competition with the Better Events Podcast [17:29] — What’s coming in Part 2: DJs, freight drama, fashion show flair Resources & Links: -Listen: Neuroscience Hacks for Unforgettable Events with Lisa Schulteis -Listen: Why Gathering Is a Necessity and How Partytrick Makes It Effortless -Listen: Behind the Northwest Event Show with Stuart Butler -Listen: Creating Community (Not Competition) with the Better Events Podcast -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com-LinkedIn: @Beats Working Podcast-Instagram: @beatsworkingpodcast-Facebook: @Beats Working-YouTube: @beatsworkingpodcastFollow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at [e-mail]. Beats Working is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.