In this special editors-only episode, join Event Marketer's Juanita Chavarro Arias, managing editor, and Kait Shea, senior editor and manager-digital content, as they recap their experiences covering San Diego Comic-Con 2025. Standout moments included dodging machete-wielding clowns in "Twisted Metal" bumper cars, rocking out at Peacefest and reliving school days at "Abbott Elementary." Plus, tune in for insights on Comic-Con's evolution, activation trends, swag must-haves and the value of live actors in engaging pop-culture fans.

Justin Breton is all about embracing the unknown and taking a chance on new technologies. As head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. In this episode, Breton shares how the brand has evolved its digital strategy by venturing into shoppable livestreams with Walmart Live and launching activations in gaming platforms Roblox, Spatial and Zepeto. He also offers insights into how brands can explore the intersection of physical and digital as they look to add virtual extensions to marketing campaigns and scale community engagement.

In part two of our look back on the Paris 2024 Olympic and Paralympic Games, we go inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans. Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares insights on the agency's work with the Canadian Olympic Committee to design and produce Canada Olympic House, while Alyson Walker, svp-brands and properties at Wasserman, delves into Air Canada's multifaceted Paris 2024 campaign and activations.

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin, to share their experiences from being on the ground in Paris during this exciting time. They discuss the city's best-in-class brand activations, their favorite sporting events, and their predictions for the 2026 Winter Olympics and 2028 Summer Olympics.

The music festival experience today expands well beyond the gates, where VIP parties accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes. In this episode, we explore the vast and evolving experiential landscape around music festivals with Pavan Pardasani, cmo of TAO Group Hospitality, which activates the exclusive Desert Nights after-hours experience during Coachella, as well as other pop-ups at festivals across the country. Plus, get festival experiential activation tips from Zev Norotsky, founder and ceo of ENTER, our partner on this episode. Grab your best fringe and listen along.

Building a team from scratch is no easy task, but Cyndie Wang took on the challenge when she started with Hewlett Packard Enterprise (HPE) in 2015. Eight years later, as vp-global sponsorships and brand experience, she is reaping the benefits of establishing a culture of trust, ownership, transparency and authenticity, as her team has remained intact and continues to grow. While Wang, a two-time Women in Events honoree, manages and activates marketing partnerships with HPE's sports and entertainment customers, it wasn't always what she envisioned herself doing. In this episode, she takes us through her career switch from finance to marketing and shares her expertise in b-to-b events, KPIs and tech trends.

The events industry comes with its own unique set of challenges, but it's always changing, and that's what excites this episode's guest, Sara Gorlick, vp-events at Rakuten. Having discovered a passion for the industry in her first role as an event coordinator, Gorlick has built an almost 20-year career planning conferences and events for wide-ranging audiences around the world. Celebrating the one-year anniversary of "Lucky Boxcutter," her how-to book for aspiring event planners, she reflects on her biggest professional lessons and successes and shares the key insights, measurement tools and trends she's gathered from her career.

Roger Mahusay, associate events manager at T-Mobile, was featured as part of this year's Experiential in Color + Pride in Events program, which shines a spotlight on experience builders who are a part of, and identify with, the BIPOC and LGBTQIA+ communities. Building off his Pride in Events profile, Mahusay delves deeper into his unconventional career journey and shares how he found his voice to succeed in his role at T-Mobile, planning employee events and managing performance recognition programs.