Event Marketing: Redefined Podcast Por Matt Kleinrock arte de portada

Event Marketing: Redefined

Event Marketing: Redefined

De: Matt Kleinrock
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Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.


We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.

We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.


Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!

“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.

© 2025 Event Marketing: Redefined
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Episodios
  • EP 141 | EXHIBITORLIVE 2025: Real Voices, Trends & Takeaways from the Show Floor
    May 14 2025

    EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.

    Matt wasn’t there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you’ll hear direct insights from event pros on what’s shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.

    ✅ Real perspectives from first-timers and 25-year veterans

    ✅ What’s changing in booth design, material usage, and sustainability

    ✅ Why education, community, and creativity are fueling the future of events

    Hit play and catch the pulse of what’s next in face-to-face events—live from San Antonio.
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    Connect With Us:

    Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

    Coty Adams: https://www.linkedin.com/in/cotykadams/

    Mollie Stahl: https://www.linkedin.com/in/molliestahl/

    Our Company: https://rockwayexhibits.com/

    🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

    Más Menos
    15 m
  • EP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide
    May 7 2025

    Everyone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.

    Matt teams up with Stuart Fingerhut, Creative Director – Events & Experiences at Production Club, an award-winning creative with two decades of experience designing immersive brand experiences for companies like Google, AWS, and Hyundai.

    They’ll break down what it really takes to design a booth that connects and converts:

    ✅ Common design mistakes that dilute your brand presence

    ✅ How to use AI as a creative partner—not just a shortcut

    ✅ How to translate complex services into tangible, memorable experiences

    Listen now to learn how to design with purpose and create experiences your audience won’t forget.

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    Connect with Stuart
    On his LinkedIn: https://www.linkedin.com/in/stuartfingerhut/

    Connect with Me
    On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

    On my Company: https://rockwayexhibits.com/

    🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

    Más Menos
    56 m
  • EP 139 | How Events Impact GTM Strategy: What a CMO Really Thinks
    Apr 30 2025

    Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.

    But without that insight, it's hard to know where your event program really stands—or how to level it up.

    Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals, and what a “wildly successful” event looks like from the top down.

    Expect to hear:

    ✅ Where events actually fit in modern GTM planning

    ✅ What moves the needle—and what CMOs wish event marketers would stop doing

    ✅ How to reverse engineer event success based on executive expectations

    If you want a seat at the table, start by understanding how the C-suite sees the game—join us live!

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    Connect with John
    On his LinkedIn: https://www.linkedin.com/in/johnseeds/

    Connect with Me
    On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

    On my Company: https://rockwayexhibits.com/

    🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

    Más Menos
    53 m
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