EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/

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🔗 Links / Resources Mentioned

1. Adam Parry LinkedIn
2. Event Tech Live
3. Confex (UK Event)

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When trade show booths get busy, exhibitors often lose potential leads who are not willing to wait ten or fifteen minutes to speak to a staff member. Host Kristin Nagle discusses this missed opportunity with Adam Parry, the founder of Event Tech Live. They address a specific listener's question about whether QR codes are effective tools for engagement or merely a "techie" aesthetic choice.

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Adam argues that while many people use them incorrectly, they are vital for capturing the attention of passersby. He explains why linking a code to a generic homepage is a waste of time and proposes a better strategy using curated content. Listeners will learn how to use digital tools to act as a safety net for engagement when the booth is crowded.

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👤 Guest Bio

Adam Parry is the co-founder of Event Tech Live (ETL) and the editor of Event Industry News (EIN). With over 15 years of experience in the sector, he moved from print media to become a leading voice on digital innovation. Adam also co-founded the Event Technology Awards and Event Sustainability Live, working to connect organizers with technology providers to support the "long game" of ROI and relationship building.

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✅ The Event Question

Felicia from Las Vegas asks: "Have QR codes actually improved booth engagement or do they just look techie?"

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📌 What You’ll Learn

1. Why a busy booth is often a missed opportunity for attendees who want quick answers.
2. How to use QR codes to provide immediate value without requiring a staff conversation.
3. The major mistake exhibitors make is linking codes to general websites or landing pages.
4. Examples of "curated valuable content" to offer, such as industry reports or cheat sheets.
5. How to use high-value incentives like holiday sweepstakes to encourage a scan.
6. Strategies to capture attendee data and build a pipeline through digital forms, even when staff are occupied.

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🎭 The Ridiculous Question

Question: What is your favorite controversial food...

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/

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🔗 Links / Resources Mentioned

1. Tahira Endean LinkedIn
2. Accessible Disruption (Podcast)

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Sharon Washington from The P3 Solution asks the big question: How do event professionals innovate year after year when the competition is fierce, and innovation feels impossible?

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Host Kristin Nagle discusses this challenge with Tahira Endean, Head of Program at IMEX Group. Tahira explains why "innovation" may be the wrong goal if you aren't first anchoring your event in what people actually need right now. She explains that attendees don't just show up as professionals; they bring their families, work stress, and cultural norms. The conversation covers how to design for different ages and learning stages by iterating rather than reinventing the wheel each time.

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👤 Guest Bio

Tahira Endean is the Head of Program at IMEX Group, where she curates educational content for IMEX Frankfurt and IMEX America. A leader in "intentional design," she focuses on how neuroscience and human behavior impact event experiences. She is also the author of Intentional Event Design and her latest book, Our KPI is Joy.

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✅ The Event Question

Sharon Washington (The P3 Solution): How do event professionals innovate year after year when innovation seems totally difficult to maintain against so much competition?

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📌 What You’ll Learn

1. Anchor in human needs: Focus on what your attendees need now (post-digital, post-COVID) rather than chasing trends.
2. Iterate constantly: You do not need to invent a new event every year, but you must evolve based on participant feedback.
3. Respect cultural norms: Adjust your design based on the location and the cultural expectations of the majority of your attendees.
4. Acknowledge the whole person: Attendees bring their personal lives, family issues, and office stress to the venue. Create space for them to manage these outside pressures.
5. Design for variety: Build learning environments that cater to different ages, career stages, and preferred learning styles.

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🎭 The Ridiculous Question

Question: What celebrity would you want to sit next to on a...

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/

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1. Ghazwan Almoazen on LinkedIn
2. DocuSign

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Rick from the MPI Mexico Chapter asks a critical question about how to increase registrations in the final two weeks before an event. Ghazwan Almoazen warns against the common mistake of "going macro" and blasting every contact in your database. He explains why this strategy fails and offers a more targeted approach to drive pipeline value.

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Host Kristin Nagle discusses these strategies with Ghazwan to help marketers avoid wasting efforts on the wrong audience. Ghazwan breaks down how to use geography and sales data to fill seats with the right people, not just warm bodies.

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👤 Guest Bio

Ghazwan Almoazen is the Director of Global Events Demand Generation and Communications at DocuSign. He brings over 12 years of experience in the events and technology sectors, having previously held leadership roles at VMware, Oracle, and Yahoo. His philosophy centers on integrating human empathy with data-driven demand generation to create meaningful "event experiences" that move beyond simple logistics.

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✅ The Event Question

Rick from the MPI Mexico Chapter asks: "What is the biggest mistake people make when trying to increase registration in the final two weeks before an event?"

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📌 What You’ll Learn

1. Stop "going macro": Avoid the temptation to invite everyone in your database just to fill seats in the final weeks.
2. Target the locals: Focus your marketing on prospects and customers in the venue city.
3. Partner with sales: Identify top accounts and opportunities within a 100-mile radius of the event to drive relevant attendance.
4. Retarget registrants: Don't assume registration equals attendance. Market to your existing registrants to ensure they attend.

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🎭 The Ridiculous Question

"Would you rather never watch TV ever again or never listen to music again?"

Ghazwan chooses to keep the TV. He admits that binge-watching shows on weekends is his primary escape and way to recharge.