Estimating for Profit: Pricing Projects the Right Way

Clark and James tackle the challenges of estimating for profit in the contracting business, exploring strategies to price jobs appropriately while competing with lowballers and maintaining healthy margins.

• Detailed estimates showcase expertise and help filter out price-focused clients
• The "cream rises" philosophy: focus on attracting clients who value quality over price
• Communicate transparently about potential issues competitors might not mention
• Three-phase estimation: desk estimate, site estimate, and final quote
• Present yourself as a guide on the renovation journey rather than a product seller
• Consistent follow-up (Tuesdays and Fridays) dramatically improves client conversion
• When handling changes, present options that might offset costs elsewhere
• Let the calendar be "the bad guy" instead of appearing desperate for work
• Be upfront about changes between estimate stages to build trust
• The better contractors collectively become, the better for the whole industry

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