Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants Podcast Por Annie Franceschi | Brand + Business Strategist arte de portada

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

De: Annie Franceschi | Brand + Business Strategist
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Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms2022-Present, Greatest Story Creative LLC Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Éxito Personal
Episodios
  • 57. Marketing Content Made Simple: The Wildly-Easy Editing Tool Anyone Can Use (Minisode)
    Jan 20 2026

    If you’ve ever put off starting a podcast, video, or any kind of content because you’re dreading the editing, you need to know about this. I’m sharing the exact tool that makes it possible for me to produce this weekly show myself—without a production team, fancy software, or a ton of extra time.

    This one editing tool lets me clean up audio, trim video, remove ums, add captions, and repurpose clips… all in a way that feels as simple as editing a Google Doc or Microsoft Word file. It’s been a powerhouse, huge value tool in my business toolbox—and I want you to have that kind of ease too!

    🎯 YOU'LL DISCOVER

    • How I edit this entire podcast myself without drowning in tech or timelines
    • Why Descript is so different from traditional editing software (and perfect if you’re “not techy”)
    • Some of the wild things it can do for your content—from auto-transcripts to social clips, captions, B-roll, and more

    🛠️ TRY DESCRIPT FOR YOURSELF

    The tool I swear by is Descript, and I’ve been using it for years—long before this show existed!

    Get 50% off your first 2 months of Descript’s Creator Monthly Plan using my link 👉

    https://descript.cello.so/n2uJQwuyPLW

    (This is an affiliate link, which means I may earn a small commission if you purchase—at no extra cost to you. I only share tools I genuinely use and love, and Descript is the reason I can show up for you with this weekly podcast.)


    #marketingcontent #contentcreation #podcastediting #coachingbusiness #consultingbusiness #businesssystems #establishyourselfpodcast

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    5 m
  • 56. Are You Really Competing With ChatGPT? How Coaches Stand Out in the AI Era
    Jan 13 2026

    If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you.

    As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium prices to) are the ones with clear, branded frameworks, a strong point of view, and a body of work only they could create.

    In this episode, I’ll show you why AI is not actually your competition—and how to use it as a supportive tool while you do the real work of becoming irreplaceable. You’ll walk away with a practical roadmap to capture your original thinking, package your intellectual property, and build a body of work that stands out in the AI era.

    🎯 YOU'LL DISCOVER

    • Why trying to “out-content” ChatGPT creates a race to the bottom—and what top experts are doing instead
    • The 3R Test for your frameworks (Memorable, Repeatable, Referable) and how it makes your IP stand out
    • Simple ways to capture your original thinking (before you ever open an AI tool) so your content actually sounds like you
    • How packaging your ideas into clear frameworks and a body of work can even lead AI tools to recommend you as the expert

    🙌 PUT THIS INTO ACTION

    Ready to stop worrying about AI and start packaging what makes you irreplaceable?

    👉 Set your own free consult with me to explore Package Your Process™. This is my signature service for experienced coaches and consultants who are ready to:

    • Turn their expertise into clear, branded frameworks and signature offers
    • Make their work more memorable, repeatable, and referable
    • Use tools like ChatGPT after their original thinking—so AI becomes a helpful assistant, not a threat

    Set your free consultation now at greateststorycreative.com/consult and we’ll look together at the best next step for you and your body of work in the AI era.

    🎧 DIVE INTO THESE RELATED EPISODES

    The Find Your Frameworks Series on the Establish Yourself® Podcast >

    • Episode 33 (Body of Work)
    • Episode 34 (The Framework Advantage)
    • Episode 35 (The Framework Pyramid)
    • Episode 36 (The Framework Game Plan)


    ⏸️ REST EASY AT SABBATICAL SCHOOL WITH FRIEND OF THE SHOW, MEAGAN MEGGINSON

    • Per this episode's "Moment of Magic," tune into a special podcast series about "Sabbatical School" here: https://sabbatical-school.captivate.fm/listen


    #ai #chatgpt #aiforcoaches #coachingbusiness #consultingbusiness #thoughtleadership #brandedframeworks #intellectualproperty #establishyourself #businessgrowth #marketingwithintegrity

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    21 m
  • 55. The Unexpected Way to Build More Confidence (Even If Your Story Isn’t Perfect)
    Jan 6 2026

    Feeling stuck in self-doubt... even though you know you're good at what you do? 💛

    If you’ve ever questioned your path, your qualifications, or whether you're really “expert enough,” this is the pep talk you didn’t know you needed.

    I’m sharing the unexpected mindset shift that’s helped me—and so many of my clients—quiet imposter syndrome, claim our value, and build the kind of confidence that actually gets results (not just likes on a quote graphic).

    🎯 YOU’LL DISCOVER:

    • Why your “imperfect path” might be your most powerful business asset

    • How to stop downplaying your expertise (even when it feels safer)

    • The 3-part process I teach for building grounded confidence and showing up fully

    • What to do before you update your website, pitch yourself, or raise your rates

    🔥 ACTION CLUB IS OPEN

    Ready to stop second-guessing and start showing up like the expert you are?

    My coaching + community for service pros is enrolling now—for a limited time!

    👉 www.greateststorycreative.com/actionclub

    #businessconfidence #consultinglife #coachlife #establishyourself #ownyourstory #confidenceinbusiness #showupfully




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    18 m
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Great valuable info in 15 mins that fits perfect in my coaching practice. Annie is right on point with the information I need.

Great valuable

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The Establish Yourself podcast is a gold mine of info for coaches, consultants and service based business owners! Annie is a marketing and branding genius. You definitely want to subscribe to this one!

A must listen for biz owners

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These bite sized episodes are SO great. Easy to digest and easy to understand the impact to your business if you follow Annie's advice. Give every one a listen to help your business grow -- you will NOT be disappointed!

Such a valuable podcast!

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