Escaping the "Interesting" Trap in HealthTech (Bruce Hellman) | Shot of Digital Health Therapy

Stop building "interesting" digital health apps that nobody buys. Bruce Hellman (uMotif) joins Jim and Eugene to reveal why "interesting" is the kiss of death for scaling in healthcare. We dive into the pivot from "crushing" civil service bureaucracy to finding "must-have" budgets in Global Pharma and Clinical Trial research. Explore the Mortar Theory of patient data and how to build for the "Citizen Scientist". Always Fun Mentions: Instagram Muscles: Eugene’s quest for a 15-second handstand. Dubai Roots: Bruce as the first male born in Sharjah. Essex County: Britain’s "finest" county. The Ski-Rep Era: 100+ days of career-building on the slopes. Chapters: 00:00 - Handstands & February Vibes 04:20 - Born in Sharjah 10:45 - The Bureaucracy Burn 17:15 - Meeting a Co-Founder at a Nursery Party 24:00 - Bricks & Mortar: The Data Theory 36:30 - The Pharma Pivot 49:15 - Follow the Money As always - we are meticulously unproduced.