Escape the Overwhelm of Online Business Marketing Operations

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”

Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.

Key Takeaways:

00:00 Introduction

05:02 Success comes from creating a life and business you actually love.

06:20 Avoid tactics that don’t suit your personality — they won’t serve you.

11:12 You can’t guarantee the outcome, but you can control your actions.

12:30 Set realistic goals, and break them into small, daily steps.

17:44 Long-term consistency brings better results than short-term strategy.

20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”

25:04 Small audiences offer marketing advantages large brands can’t match.

31:36 Tech and AI are tools, but humans are still essential.

44:42 Treat freelance team members as part of your core team.

Resources Mentioned:

Teresa Heath-Wareing

https://www.linkedin.com/in/teresaheathwareing/

Teresa Heath-Wareing Limited | LinkedIn

https://www.linkedin.com/company/thw-marketing-&-pr/

Teresa Heath-Wareing Limited | Website

https://teresaheathwareing.com/

Insightful Links:

https://www.ianbrodie.com/escape-marketing-overwhelm/

https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/

https://www.shopify.com/ca/blog/marketing-strategies

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds