Escape Velocity

In this episode, Andrew Bowen is joined by Misty Sanford, who successfully made the leap from multifamily marketing executive to co-founder of one of North Texas’ most recognizable craft breweries: Manhattan Project Beer Company. Recorded inside the brewery’s podcast studio, Misty and Andrew unpack what it means to break free from multifamily’s gravitational pull — and what lessons cross over between beer and buildings.

What You’ll Learn in This Episode:

• Why brand consistency matters more than ever in commoditized industries
• How building a “badge brand” in beer applies to apartment branding
• Why you can’t outsource your vision — in beer or in business
• How to think about company brand vs. asset brand in multifamily
• What multifamily can learn from distributor relationships in the beer industry
• The value of internal storytelling and operational alignment
• Community building lessons from the taproom
• How data and merchandisers shape retail strategy — and why ILSs might be your shelves

Guest Info:
Misty Sanford
Co-Founder
Manhattan Project Beer Company
Website: https://www.manhattanproject.beer

Host:
Andrew Bowen
ApartmentJedi.com | https://www.apartmentjedi.com