Eric Zurita - CEO - Pa'lante Rum

Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Pa'lante was created with this ethos in mind: We’re from here and from there – de aquí y de allá.

Eric’s love of rum stems from his father’s rum-making days at a major distillery in Cuba. He grew up hearing stories of his heyday on the island, and now he’s on a mission to showcase rum’s versatility and Latinify the spirits industry. For him, Pa’lante is equally about making damn-good rum and bringing authenticity to how our community is represented in this space. Eric believes uplifting our community and excelling in business are inseparable goals.