Eradicating Marketing Mediocrity featuring Jamie Shaver

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jamie Shaver, CEO and founder of AMPED, a full-service strategic marketing agency. Jamie shares her insights on integrating love and core values into the workplace to create an authentic and trustworthy culture. She discusses the importance of clear communication, accountability, and intentional management of both brand and culture. The conversation also touches on the need for leaders to be congruent and authentic in their actions and to foster a work environment where employees feel valued and aligned with the company's mission. Practical examples include Amped's core values and screening processes, which emphasize grit, ownership, and a solution-oriented mindset. This episode provides valuable lessons for leaders aiming to cultivate a heart-centered culture in their organizations.

KEY TAKEAWAYS

• Culture from the heart means leading with love, expressed through action and clarity.
• Authentic company culture is defined by what employees and clients experience, not just what leaders say.
• Intentional management and alignment of core values are essential to building trust and eradicating mediocrity.
• Accountability, ownership, and grit are core to high-performing teams.
• Regularly reviewing and living out core values ensures congruency and authenticity.
• Great leadership starts with leading oneself and modeling the desired culture.

QUOTES

• "Love is not a feeling. Love is action."
• "A brand is not what you say it is; it's what your consumer says it is. The same is true with culture."
• "Are the leaders congruent? Does the walk match the talk?"
• "Being clear is loving."
• "You cannot eradicate mediocrity if you yourself are mediocre."
• "If our own behavior was duplicated hundreds of thousands of times, what kind of impact would that have on the business?"
• "Great cultures start with the heart."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

Connect and learn more from Jamie Shaver.

https://www.linkedin.com/in/jamie-shaver-amped/

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