Episode 9: What is Niche Marketing ?

A content marketing niche is an area where the content writer is extremely knowledgeable and knows inside out. Niche marketing is essential as it ensures that the content writer’s efforts are focused on a population that appreciates that particular content, making the writer the authority on that subject. In this Podcast I explain niche marketing to you while providing you with a few classic examples of successful niche marketing practiced by a few companies.