• Episode 9: Book Club- Why We Buy: The Art of Adjacencies

  • Aug 19 2024
  • Duración: 11 m
  • Podcast

Episode 9: Book Club- Why We Buy: The Art of Adjacencies

  • Resumen

  • Roughly 80% of a store's sales come from 20% of their customers. For a store to grow, it does not necessarily need to find new customers; it needs to do more business with the customers it already has. This can be done through more consistent marketing to bring them into the store, better customer service, and/or displaying products in ways that remind the customer that they want or need something else. Add-on sales don't just happen at the cash/wrap. If done well, placing one item next to another can help sell one or both. In this episode, we look at how we can start to think more creatively about our products and the suggestions that we can make to retailers to display our products in different ways that can lead to more sales for the retailer.

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