Episode 9 - Amul
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Episode 9 - Amul
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Brand: Amul (real brand)
Product: Amul Milk (real product)
TG:
* Age range: 25-45
* Buying capacity: Medium-high
* Interests: Food, health, family
* Demographics: Urban, suburban
* Location: India
Purpose: Branding
USPs:
* Made with fresh, high-quality milk
* Rich in nutrients
* A variety of flavors to choose from
* Affordable price
Campaign Objective:
To strengthen brand loyalty and increase consumption of Amul Milk among health-conscious families in India.
Target Audience:
Health-conscious families in India, with children aged 2-12, and a medium-high buying capacity.
Key Messages:
- Amul Milk is made with fresh, high-quality milk that is rich in essential nutrients, making it the perfect choice for your family's health.
- Amul Milk comes in a variety of flavors to suit everyone's taste, from classic plain milk to chocolate, strawberry, and mango.
The campaign will focus on the nutritional benefits of Amul Milk and how it can help families stay healthy.
The campaign will be executed across a variety of channels, including TV, digital, and social media.