Episode 83: The Creative’s Guide to Personal Branding

In this solo episode of Country Creatives, host Caleb Maxwell takes a deep dive into one of the most powerful tools in a creative's toolkit: personal branding.

Far from being about logos or catchy slogans, Caleb unpacks personal branding as the way others perceive, describe, and ultimately trust you. He shares why being known matters, and how building a brand can open doors to more opportunities, higher impact, and greater pricing power.

With thoughtful insights, real-world experiences, and actionable advice, Caleb offers a roadmap for creatives who want to build their personal brand authentically and intentionally.