Episode 8 Sam Heward

Sam is one of the co-founders of the Ultra-marathon brand - Ultra X.  Starting from a conversation about taking people to places they wouldn't normally run, it has become a brand that is recognised for it's epic running events across the globe. It's brought accessibility to many for multi stage events in beautiful backdrops.  With the aim of bringing Ultra running to a wider audience, we talk about inclusion, epic destinations - and Sam's own focus on challenging events.  Sam share's with us his own inspirational heroes.