Episode 8: Blue Ocean is a Bloodbath

Ever heard the advice “find a market with no competition”? Then you’ve definitely walked straight into a blue ocean, only to realize it’s full of sharks, no buyers, and zero budget line items.

“I’m the first, so the whole world is my customer.”

“If no one’s doing it, that must mean it’s a great idea.”

“I’ll be the industry leader because I got there first.”

… and then you bleed out on the ocean floor while explaining what your product even does to confused prospects.

In Episode 8 of UnicornPrn, Melissa and Lloyed debunk the blue ocean myth, sharing lessons paid for in blood and burnout from building in zero-competition markets, so you don’t have to.

In this episode, you’ll learn:

✅ Why “no competition” is actually a red flag, not a flex

✅ How blue ocean startups die from long sales cycles and buyer confusion

✅ Why the hardest thing to sell is something nobody understands yet

✅ The secret to second-mover advantage (hint: don’t try to be the innovator, be the optimizer)

✅ How to flip into a purple ocean and make money from day one

Hot Takes:

✅ “Founders confuse novelty with value. Just because it hasn’t been done doesn’t mean it should.”

✅ “People don’t want to be first. Especially in B2B. They want proof, not your vision board.”

So before you waste years educating a market that doesn’t give a damn, listen to this episode and skip the uphill battles, ghosted demos, and ramen-fueled regret.

Tune in. Wake up. Think hard. Build smart.

Contact UnicornPrn

• Find show notes of each episode on UnicornPrn.com - hit subscribe like it owes you money

About our hosts

• Melissa Kwan is Cofounder and CEO of eWebinar, and a 3X bootstrapper who has spent the last 14 years building companies without ever raising a cent of venture capital.
• Lloyed Lobo is a WSJ bestselling author, Cofounder of Boast.AI and Traction founder community, startup advisor, angel investor, board member, and LP in multiple VC funds — he’s seen startup chaos from both sides of the term sheet.
• LinkedIn: Melissa Kwan and Lloyed Lobo
• Instagram: @themelissakwan and @lloyedlobo⁠⁠
• YouTube: @themlissakwan and @StartupTraction
• Subscribe to 'your founder next door' at melissakwan.com, Melissa's bi-monthly newsletter on how to build a company without an abundance of resources and friends in high places.
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