Episode 70: Unlocking eCommerce Success: with Dylan Lam ‘Digital Dylan’

In today’s episode, we’re joined by Dylan Lam, or as he’s known, Digital Dylan—the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan’s also a board advisor to several 8-figure Amazon brands, and he’s here to drop some gems on how to grow your online business and stay ahead in the e-commerce game.

Here’s What We Covered:

• Dylan’s Story: How he got started, what led to Omirank’s success, and why he fell in love with the world of digital marketing and e-commerce.
• Staying Ahead on Amazon: Dylan explains how he navigates Amazon’s constant changes and challenges without falling behind.
• External Traffic Strategies: Why relying solely on Amazon’s internal traffic is risky and how to tap into external sources to fuel long-term growth.
• Amazon vs Kickstarter: A breakdown of the pros and cons of launching products on each platform—when to go all-in on Amazon and when Kickstarter makes sense.
• The Power of Personal Branding: Dylan shares why building his personal brand has been key to his growth and how it can work for other entrepreneurs.
• What’s Next for E-commerce: As new players like TikTok Shop, Temu, and AliExpress enter the mix, Dylan gives his take on whether Amazon will remain king or if we’re witnessing a shift.
• AI in E-commerce: The AI tools Dylan swears by and how they’re helping businesses streamline workflows and stay competitive.

Golden Nugget: The biggest mistake eCommerce sellers are making right now? Listen to find out his answer.

This episode is packed with actionable insights for anyone looking to level up their e-commerce strategy and future-proof their business.

https://omirank.com/

linkedin.com/in/digitaldylanofficial

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble