Episode #70 How Alana Sparrow Helps Leaders Stand Out

In this episode of The Queen of Automation, I finally got to sit down with someone I’ve followed forever, Alana Sparrow, and let me tell you, she did not disappoint. From her Instagram brilliance to her LinkedIn presence, Alana’s brand voice is everything I wish more people would lean into: bold, grounded, creative, and unapologetically real.

We got into the real story behind her personal brand philosophy and why branding should never be some recycled jargon blueprint. Alana shared what she calls your "unique value DNA," this uncopyable blend of four elements (which she didn’t reveal because genius has boundaries, okay?) that power your messaging spine and make your identity actually sustainable instead of pieced together from borrowed internet noise.

The part that hit me the hardest? Her take on personal branding versus business branding. When you build a business brand, it’s often manufactured from archetypes. But a personal brand needs to be lived. It has to be you. And if you try to mimic someone else, people will feel it and bounce.

Alana walked us through her brand development process, how she leverages her background in painting and design to shape visual identity, and how important it is to root your messaging in the actual experiences and values that built you. If you're trying to make people feel something when they interact with your brand (and you should be), this episode is your new playbook.

We also talked about the role of strategy, systems, and even posting cadence, because none of this content magic is accidental. It’s a creative system, not chaos.

This was a hilarious, real, tech-glitch-filled ride (seriously, go watch the video if you need a laugh), but it was packed with sharp insight on standing out and being irreplaceable in your niche.

If you’ve ever wondered how to build a personal brand that actually works without selling your soul, this one’s for you.

Connect with Alana on LinkedIn to see what real thought leadership looks like and start rethinking the way you show up online.