Episode 7: The Cost of Not Knowing

In this episode of Burn The Manual, we dive deep into the often-debated topic of marketing budget cuts during financial constraints. We explore why marketing is frequently the first expense to be reduced and discuss the long-term impacts of such decisions. We emphasize the importance of understanding metrics like ROI and LTV to CAC ratios, and how these can influence marketing strategies. We also highlight the critical role of marketing in integrating with sales and product teams to ensure a cohesive business strategy. Through our conversation, we underscore the value of having a dedicated marketing team or agency to navigate the complexities of modern marketing. Join us as we challenge conventional wisdom and offer insights into making informed marketing decisions that align with broader business goals.