Episode 7 - Product Lessons from Bootstrapping $36 Million in eCommerce Sales with Cathryn Lavery

Everything is easier when your product is awesome. Messaging is easier. Email marketing is easier. Getting repeat purchasing is easier. But, here’s the thing,  the key to having a great product is NOT having a product focus. The key is to be a problem-first business rather than a product-first business. It’s more important to fall in love with your customer rather than falling in love with your product.  Cathryn Lavery understands great product design. Her first product, the Better Self Journal, raised $322,000 on Kickstarter and won her the Build a Business Contest from Shopify. Her success (learned partially from failures) in expanding her product line and her business won her the, Build a Bigger Business Contest from Shopify, which is an amazing feat. In this episode we breakdown some really important approaches to designing your next product and understanding how to think about your product mix.